AD EXCHANGE
An ad exchange is an online marketplace where advertisers and publishers can buy and sell ad space in real time. Video ads, display ads, and mobile ad inventory are the most popular ones to be sold on Ad Exchanges.
Advertisers either use their own bidding technologies or demand side platforms (DSP) to buy from an ad exchange. Most Ad Exchanges like the Rubicon Project, AppNexus, and OpenX can function programmatically to allow advertisers and agencies to automate their buyings.
There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in Deals and IPOs, NewsAmex Ventures backs Anzu to expand in-game advertising capabilities
Anzu, a company specializing in in-game advertising solutions, has secured a strategic investment from Amex Ventures. While the financial details remain undisclosed, the funding is expected to support Anzu’s expansion of its intrinsic in-game ad technology, particularly in premium gaming environments. The investment adds Amex Ventures to Anzu’s existing roster of backers, which includes notable […] More
-
in News, Trends & ReportsDubai’s gaming industry expands rapidly with over 350 companies and 16.6% growth
Dubai’s push into the global gaming industry is gaining ground, with recent data revealing a significant uptick in activity since the launch of the Dubai Program for Gaming 2033 (DPG33) in late 2023. According to figures shared by Dubai Media City and the Dubai Future Foundation, the emirate now hosts more than 350 gaming-related companies, […] More
-
Google launches Policy Insights tool in Android Studio to streamline app review process
Google is rolling out a new developer tool aimed at reducing friction in the Android app review process. The company has introduced Play Policy Insights in beta within Android Studio’s latest Narwhal Feature Drop Canary release. The tool is designed to surface relevant Google Play policy warnings during app development, helping developers detect potential compliance […] More