A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
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Sensor Tower acquires Playliner to deepen mobile game Live Ops analytics
Sensor Tower has announced the acquisition of Playliner, a Live Operations (Live Ops) analytics platform for mobile games, in a move that significantly expands the company’s reach into the mobile gaming ecosystem. The deal—terms of which were not disclosed—marks Sensor Tower’s second acquisition this year, following its earlier purchase of Video Game Insights to enhance […] More
