A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
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Mergers and acquisitions in the global games industry totaled $7.7 billion in the first quarter of 2026, marking a sharp increase in dealmaking activity compared to previous quarters, according to a new report from Aream & Co. The total value spans 52 transactions and represents more than three times the $2.4 billion recorded in Q1 […] More
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Google is reporting significant performance improvements from its AI-powered advertising tools, with some brands seeing online sales increase by as much as 80%, according to Modern Retail. The results come as the company continues to expand advertising within its AI-driven search experiences while refining how marketers reach consumers in more conversational environments. The company attributes […] More
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Apple Explores Controlled AI UI Prototyping With Experimental ‘SQUIRE’ System
Apple researchers have outlined a new experimental approach to AI-assisted interface design, introducing a system aimed at improving developer control during the prototyping process. Detailed in a recent study, the tool—called SQUIRE (Slot Query Intermediate Representations)—is designed to address limitations commonly associated with AI-driven coding workflows, particularly when using natural language prompts to generate user […] More
