A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
YouTube and Google introduce new app campaign tools for iOS and Shorts
YouTube and Google have announced updates aimed at expanding advertising options for app marketers and creators, with a focus on iOS campaigns and YouTube Shorts. YouTube’s co-branded partnership ads are now available for app campaigns on Shorts and in-feed placements. This feature allows creators to display app promotions in their videos with a custom call-to-action […] More
- in News, Trends & Reports
Global app spending hits record $41B in Q2 as non-gaming apps overtake games for the first time
The mobile economy reached a major milestone in Q2 2025, with global in-app purchase (IAP) revenue climbing 11.5% year-over-year to nearly $41 billion. For the first time, consumers spent more on non-gaming apps than on mobile games, according to Sensor Tower’s latest Digital Market Index report. Non-gaming apps generated $21.1 billion in IAP revenue during […] More
- in Deals and IPOs, News
Report: AppsFlyer in advanced talks for $3.5–$4.5B acquisition by private equity firm
Mobile marketing analytics company AppsFlyer is reportedly in advanced negotiations to be acquired by a private equity firm in a deal valued between $3.5 billion and $4.5 billion, according to sources cited by Calcalist. Investment bank Goldman Sachs is advising on the sale. Founded in 2011 by Oren Kaniel and Reshef Mann, the Israeli-based company […] More
