A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Google opens Android Auto and Android Automotive OS to games with general availability
Google has moved the games category for Android Auto and Android Automotive OS with Google built-in out of beta, allowing developers to publish compatible Android games to open testing and production tracks on Google Play. The general availability launch expands a program that previously involved early-access partners offering games designed for use while vehicles are […] More
-
in Deals and IPOs, NewsInfillion to acquire Foursquare, adding location intelligence to its ad tech stack
Infillion is acquiring location intelligence company Foursquare, adding real-world visitation data to an advertising technology portfolio that has expanded through a series of acquisitions across media buying, identity, measurement and commerce data. The deal will bring Foursquare’s location data into Infillion alongside purchase intelligence from Catalina, which Infillion acquired in 2025. The combination is designed […] More
-
Moloco unveils new global brand identity as AI ad business expands beyond mobile
Moloco has introduced a new global brand identity as the AI advertising company looks to reflect its expansion across mobile advertising, connected TV, retail media and marketplaces. The new identity was developed with design consultancy Pentagram and centers on a redesigned logo made up of three overlapping circles. Moloco describes the circles as lenses that […] More