A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
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Canva has acquired animation startup Cavalry and marketing technology firm MangoAI, extending its push into professional creative tooling and AI-driven advertising products. Financial terms of the deals were not disclosed. Motion Design Added to Affinity Suite Cavalry, a UK-based developer of 2D motion graphics software, will bring animation capabilities into Canva’s ecosystem. The technology is […] More
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SEC confirms ongoing probe into AppLovin
The U.S. Securities and Exchange Commission has confirmed that its investigation involving AppLovin remains active, according to statements provided to Bloomberg News. In correspondence responding to a request for internal records, the SEC declined to release documents tied to the matter, stating that disclosure could interfere with an ongoing enforcement proceeding. The regulator indicated that […] More
