A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsSnapchat highlights rising post-holiday shopping activity as Q5 becomes a key marketing window
Snapchat is drawing attention to an often-overlooked period in the retail calendar, pointing advertisers toward the weeks following Christmas—now commonly labeled “Q5”—as a continued source of consumer spending. New survey data commissioned by Snap and conducted by Ipsos suggests that a substantial portion of its user base remains highly active during this time, both socially […] More
Latest Play Services update lays groundwork for media handoffs and item sharing
Google’s newest Play Services rollout is laying the groundwork for two notable upgrades to the Android ecosystem: streamlined media handoffs between devices and expanded item-location sharing within Find Hub. The update, version 25.46, began rolling out this week and introduces both consumer-facing improvements and developer-oriented APIs across connectivity, security, and system management. The update introduces […] More
in Deals and IPOs, NewsBroadsign expands global DOOH footprint with Place Exchange acquisition
Broadsign has reached an agreement to acquire Place Exchange, a move that consolidates two major players in the digital out-of-home (DOOH) advertising sector and further expands Broadsign’s programmatic reach. The deal brings together Broadsign’s content management and ad tech infrastructure with Place Exchange’s supply-side platform (SSP) and programmatic capabilities, extending DOOH inventory access for buyers […] More
