A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
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Asia and MENA game markets poised for $96 billion boom by 2029
The video game industry across Asia and the Middle East and North Africa (MENA) is on a steady growth trajectory, with player spending reaching $86.6 billion in 2024, according to a joint analysis from Niko Partners’ latest regional market model reports. Revenue is forecast to grow at a compound annual growth rate (CAGR) of 2.1%, […] More
