A/B TESTING
A/B testing for mobile applications is the practice of test different user experiences within mobile apps in order to improve the experience for driving more revenue by improving loyalty. It requires understanding the user behavior towards content consumption (headlines, app descriptions, etc) and purchase behavior (price points, payment gateways, etc)
Learn how to get the most out of A/B testing for App Store Optimization.
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in News, Trends & ReportsAI-driven advertising pushes global entertainment & media industry toward $3.5 trillion by 2029
The global entertainment and media (E&M) industry is projected to reach $3.5 trillion in annual revenue by 2029, according to PwC’s latest Global Entertainment & Media Outlook 2025–2029. This growth will be driven in large part by accelerating adoption of artificial intelligence in advertising, shifting spending patterns, and steady demand for live events and video […] More
- in News, Trends & Reports
YouTube’s ad revenue climbs to nearly $10 billion
YouTube’s ad revenue continues its steady climb, with Alphabet’s latest quarterly report confirming that the video platform pulled in $9.8 billion in advertising sales during the second quarter of 2025. That marks a 13% year-over-year increase from $8.7 billion in Q2 2024 and pushes the platform’s year-to-date total ad revenue past $19 billion. The results […] More
Meta expands teen safety measures and tightens protections for child-focused accounts
Meta is rolling out new safeguards for Instagram aimed at better protecting teenagers and accounts that primarily feature children, following ongoing concerns about child exploitation and teen safety on social media platforms. For teen users, new tools are coming to direct messages (DMs) that provide more context about who they’re interacting with. From now on, […] More
