Top Mobile Ad Networks of 2024
Here are the top mobile ad networks in the mobile advertising industry that offer professional solutions to the special needs of publishers and advertisers.
The demand for mobile advertising is witnessing a sustained and vigorous surge in 2024 and beyond, underpinned by transformative shifts in consumer behavior and the pervasive influence of mobile devices. As of the latest data projections, global mobile ad spending is expected to exceed $450 billion in 2024, showcasing a remarkable escalation from previous years. This upward trajectory is fueled by the unabated rise in smartphone users, which is anticipated to surpass 4.2 billion by the end of 2024.
Another factor enabling this industry to grow so quickly and easily is, of course, the growing number of mobile ad networks in the market that use advanced technologies to create helpful products and proactive solutions for ad publishers and advertisers.
Basically, a mobile ad network serves as a middleman between an ad publisher and an advertiser. First, it collects ad spaces, which are the places inside mobile apps that can be used for showing advertisements, from the publisher then sells them to the advertiser according to demand. So, we can briefly define ad networks as the bridges between them.
There are dozens of mobile ad networks in the industry that have different sizes of ad inventories offering different solutions, ad types such as interstitial ads, banner ads & playable ads, and campaign types including CPM, CPC, CPI and CPE, to the special needs of mobile advertisers and ad publishers.
Picking the one you want to work with might turn into a challenging task for you if you don’t have enough information about each of them. In order to help you decide easier and faster, we’ve listed the top mobile ad networks for 2024, with their main features, user reviews, website and social media links.
Aarki
Arki was founded by Sid and Levon in 2010. This mobile ad network provides an opportunity for brands to connect with applications and mobile sites. Aarki also lets…
Perform[cb]
As a one-stop-shop for performance-based user acquisition, and voted #1 Performance Marketplace by mThink Blue Book for five years running, Perform[cb] is the leader in mobile customer acquisition.
Appnext
Appnext is among the most popular platforms in the industry for app monetization and ad distribution. It is home to more than 15.000 developers and more than 350 million users are connected with Appnext’s publishers.
AppLovin
AppLovin is an ad network located in California, co-founded by Adam Foroughi and Andrew Karam. This mobile ad network lets brands create data-boosted mobile networking campaigns. AppLovin makes it very easy for developers to…
InMobi
Inmobi is among the largest independent mobile ad networks providing services in different countries across Europe, United States of America, South Africa and India. After Inmobi acquired Sprout, it has continued to…
airpush
AirPush is a very popular mobile advertising company that is focused on helping app developers with their high-level platform. Many stats show us that AirPush serves about 270.000 mobile apps. This mobile ad network gathers all the fundamental elements with…
Chartboost
ChartBoost is among the leading mobile ad networks in the industry working with more than 200.000 games and 700 million active players monthly. Providing their users services such as free cross promotion, analytics reports and…
Google AdMob
Google’s AdMob is a mobile advertising platform that is generally used for mobile app monetization. AdMob has the ability to show ads from millions of Google advertisers in real time and it is a very big advantage that puts …
Affle
Affle is a Singapore based end to end mobile marketing company that was founded in 2006. This successful mobile marketing company is considered as a pioneer in app development, advertising technology &analytics fields.
AppNexus
AppNexus is a multi-channel real-time advertising company that is based in the New York City. The real-time marketplace of AppNexus lets advertisers easily and effectively find their right audience. With AppNexus, advertisers are able to…
Mobile Trends & Reports
-
176 Views
in News, Trends & ReportsThreads surpasses X in daily US users, data shows
Meta’s Threads app, launched last summer as a direct rival to X, has been steadily gaining momentum in the United States, consistently surpassing X in daily active users (DAUs) since December, according to usage estimates from Apptopia shared by Business Insider. While X’s user base remains relatively flat, Threads has seen continuous growth in its […] More
-
267 Views
in News, Trends & ReportsMarketers projected to spend $8.14B on social media sponsored content in 2024
US marketers are projected to spend $8.14 billion on social media sponsored content this year, marking a significant 16.0% growth compared to the previous year, according to eMarketer’s March 2024 forecast. Despite this substantial increase, growth in spending on sponsored content is slowing down as marketers become more selective, opting for larger creators with whom […] More
-
282 Views
in News, Trends & ReportsHonkai: Star Rail surpasses Genshin Impact’s revenue in March 2024
In March 2024, miHoYo’s Honkai: Star Rail continued to assert its dominance over its predecessor, Genshin Impact, widening the revenue gap significantly compared to February. According to data from AppMagic revealed by Pocketgamer.biz, Honkai: Star Rail generated over double the revenue of Genshin Impact on mobile last month, bringing in a staggering $118.3 million compared […] More
-
235 Views
in News, Trends & ReportsDating apps falling short on user data protection, Mozilla finds
In a recent study conducted by Mozilla, it was found that most dating apps are failing to uphold strong privacy practices and are collecting an increasing amount of user data, raising concerns about privacy and security. The study, which reviewed 25 dating apps, revealed that many of them are more data-hungry and intrusive than ever […] More
-
417 Views
in News, Trends & ReportsTikTok dominates social media usage among US adults, eMarketer reports
In a landscape dominated by social media platforms, TikTok emerges as the frontrunner in capturing the attention of US adults aged 18 to 54, according to recent insights from eMarketer’s forecast. Delving into the data reveals a compelling narrative. Among US adults aged 18 to 24, TikTok reigns supreme, with individuals spending an average of […] More
-
508 Views
in News, Trends & ReportsDigital ad revenue growth slows in 2023, IAB report reveals
The latest IAB/PwC Internet Advertising Revenue Report unveiled a deceleration in US digital ad revenue growth throughout 2023, citing various economic factors such as inflation, rising interest rates, and industry layoffs as contributing factors. Despite these challenges, digital ad revenues saw a 7.3% increase, reaching $225 billion compared to $209.7 billion in 2022. However, this […] More