Fetch and Kochava roll out performance-based rewards solution for streaming platforms

Rewards platform Fetch and measurement company Kochava have announced a new performance-based rewards initiative dubbed Loyalty+. The partnership, revealed on June 10, introduces a system that incentivizes users for specific streaming-related actions, such as downloading apps, watching pilot episodes, or completing a series.

Through Loyalty+, viewers earn Fetch Points for participating in defined viewing behaviors, which can be redeemed for rewards such as gift cards or charitable contributions. Streaming platforms using the program can customize these incentives to support various business models—whether free, ad-supported platforms or paid subscription services—allowing greater control over retention and engagement metrics.

The core value proposition of Loyalty+ lies in its integration of Fetch’s rewards infrastructure with Kochava’s omnichannel attribution and measurement technology. This enables real-time performance tracking across devices, including connected TV (CTV) and mobile, allowing brands to assess campaign efficacy and consumer behavior more precisely.

According to Fetch’s Head of Corporate Business Development, Daniel Block, the program is designed to help streaming companies address persistent challenges in viewer retention. “Retention and churn dominate the earnings calls of major streamers,” he said. “Loyalty+ gives them a way to directly incentivize the behaviors that matter.”

Charles Manning, CEO of Kochava, said the program extends beyond traditional viewer acquisition by offering a performance-driven system to influence lifetime value. “We’re not just measuring who watched what. We’re helping brands understand the journey across platforms and how to guide it,” he added.

While neither company disclosed which streaming services have adopted Loyalty+ at launch, the partners are positioning the tool as broadly applicable—across CTV, mobile, and potentially other sectors of commerce. As consumer attention continues to fragment and loyalty becomes harder to secure, such targeted incentive models could become a key part of streaming platforms’ marketing arsenals.

Fetch, which began as a grocery rewards app, has been steadily expanding its footprint into new verticals. Already active in 1 in 10 U.S. households, the company has ambitious plans to triple that reach. Earlier this year, Fetch debuted Fetch Play, a similar rewards program for mobile gaming, and aired a Super Bowl ad promoting a $1.2 million sweepstakes.

For Kochava, Loyalty+ also comes at a time of broader scrutiny. The company remains embroiled in ongoing legal proceedings with the Federal Trade Commission over allegations related to consumer data privacy. Despite this, the firm continues to develop new tools aimed at helping advertisers achieve “privacy-durable” growth across an increasingly fragmented media ecosystem.