Apple introduces App Store tax and pricing adjustments in Brazil, Kazakhstan, and select EU markets

Apple has announced a set of tax and pricing adjustments across several countries that will affect developers and customers on its App Store platform. The changes, which are tied to evolving international tax policies and foreign exchange rate fluctuations, mark a continuation of Apple’s routine pricing calibrations to maintain regional price consistency.

Effective May 16, developers outside Brazil will see reduced proceeds from app and in-app purchases due to a newly implemented 10% Contribuições de Intervenção no Domínio Econômico (CIDE) tax. This adjustment specifically impacts developers who earn revenue through the Brazilian App Store but are not based in the country.

Starting June 2, additional pricing updates will take effect for both Brazil and Kazakhstan. These updates apply only to apps that do not use Brazil or Kazakhstan as their designated base storefronts. In these cases, Apple will revise pricing to reflect regional tax impacts and currency fluctuations—again including the CIDE tax in Brazil.

Developers who have selected either Brazil or Kazakhstan as their base storefront will not see changes in their pricing, and apps using manually set prices or offering auto-renewable subscriptions are also exempt from automatic updates.

In a separate move, Apple will begin enforcing customer consent for subscription price increases in Austria, Germany, and Poland starting August 4. Under this new policy, users must actively agree to any price increase for their subscriptions to renew.

For changes initiated on or after that date, subscribers will receive weekly prompts via email, push notifications, and in-app messages until they respond. Subscriptions that do not receive user approval will expire at the end of their billing cycle. Price adjustments scheduled before August 4 will continue to follow the current notice requirements, even if the renewal date falls later.

Apple recommends that developers avoid scheduling price changes between August 2 and August 4 to minimize any disruption during the transition.