Sophie Blake
New York-based ad ops startup Aditude has acquired CPMStar, a monetization and SSP solution for game developers and publishers, for an undisclosed sum. The acquisition comes six months after Aditude raised $15 million Series A.
Founded in 2005, CPMStar has reached more than 800 million monthly active users and catered to gamers across all demographics. With the acquisition, Aditude will gain control of CPMStar’s all assets and assume responsibility for its current monetization collaborations with desktop game portals such as Armor Games, Nexon, and MMOBomb.
“The CPMStar acquisition is a significant move for Aditude as it brings them up a level into managing direct advertiser relationships to benefit their publisher partners,” Aditude said.
CPMStar will maintain the autonomy of its SSP as an independent entity, meaning that publishers are not obligated to use Aditude’s ad ops products to retain access to CPMStar’s SSP. Following the acquisition, Aditude’s workforce has expanded to approximately 30 with the inclusion of eight employees from CPMStar.
“We are super excited to have CPMStar join the Aditude team. Our goal of becoming the largest ad tech provider moves one step closer as we bring on one of the best advertising platforms in the gaming industry. Everyone on both sides is extremely excited about all the possibilities for scale. This is only the beginning and we’re just getting started,” said Jared Siegal, CEO of Aditude in a press release.
During the Series A funding round, Aditude, which offers a cloud-based header bidding tech stack for publishers to operate and monetize display and video ads faster and more efficiently, reported a 478% growth in 2021 and 650% growth in 2022 over a three year span.
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