Mistplay completes Connected Rewards acquisition, expands LoyaltyPlay capabilities

Mistplay has completed its acquisition of Connected Rewards from Mobivity Holdings Corp, formally closing a transaction first announced in January 2026 and advancing its expansion into loyalty-driven commerce.

With the deal now finalized, Connected Rewards will be integrated into Mistplay’s LoyaltyPlay platform, extending the company’s capabilities beyond in-app engagement into real-world consumer activity. The combined offering is designed to connect gameplay behavior with offline outcomes, including retail transactions and participation in brand loyalty programs.

Connected Rewards enables users to earn tangible rewards through gameplay, translating time spent in mobile games into incentives that can be redeemed outside the app environment. By incorporating this functionality, Mistplay is building a system that links digital engagement directly to measurable consumer actions, an area that has traditionally been difficult to track within gaming ecosystems.

The integration creates a unified platform where brands and advertisers can engage users during gameplay while also driving post-engagement behavior such as store visits, repeat purchases, and loyalty program sign-ups. This closed-loop approach is intended to provide clearer attribution between marketing efforts within games and real-world business outcomes.

The acquisition also expands Mistplay’s reach among advertisers seeking performance-based channels. By combining its existing rewarded advertising model with Connected Rewards’ commerce-focused infrastructure, the company is positioning its platform as a tool for both user engagement and conversion. Advertisers are expected to gain access to more granular insights into how users interact with campaigns and how those interactions translate into spending behavior.

From an operational standpoint, the integration is expected to enhance Mistplay’s ability to offer brands a more comprehensive engagement lifecycle, from initial user interaction within games to sustained loyalty and repeat activity in physical or digital retail environments. The move aligns with broader industry efforts to bridge the gap between digital media consumption and offline commerce.