Developers in the U.S. can now bypass Google Play billing following injunction

Google has updated its Play Store policies for developers serving users in the United States to comply with an injunction issued by a U.S. District Court in its ongoing legal battle with Epic Games. The changes, effective October 29, 2025, were confirmed after the Ninth Circuit Court upheld modifications to Android and Google Play earlier this year.

Under the revised policy, developers in the U.S. are now permitted to communicate directly with users about app pricing or availability outside the Play Store. They may also share links that lead to app downloads or purchases through external channels — a practice previously restricted by Google’s developer terms.

In addition, Google will no longer require developers to use its proprietary billing system, Google Play Billing, for in-app purchases. The update allows apps distributed through the Play Store to integrate and promote alternative payment methods without penalty or pricing restrictions.

“These updates supersede any other restrictions in our existing Payments policy for developers serving users in the United States,” the company said in a statement.

The changes mark a significant shift in Google’s app marketplace policies, aligning with court directives that challenge the company’s control over in-app transactions. However, Google noted that these adjustments apply only within the United States and will remain in effect while the District Court’s injunction stands.

Google added that it plans to release additional updates in the coming months, including new program requirements and business model changes aimed at maintaining user safety and trust within the Android ecosystem.