Sophie Blake
Didomi, a France-based consent management platform (CMP), has acquired Sourcepoint, a U.S. and U.K.-focused privacy technology firm, consolidating two companies in the data compliance and consent management market.
The deal, announced Tuesday, follows Didomi’s April acquisition of Addingwell, a server-side tagging company. Both acquisitions are backed by Marlin Equity Partners, which bought a majority stake in Didomi earlier this year to support expansion and M&A activities.
Founded in 2015, Sourcepoint started as an anti-ad-blocking tool for publishers but shifted focus to privacy and compliance technology. Didomi and Sourcepoint have operated as competitors for years, with both targeting enterprise clients that need tools to manage data collection and consent across multiple regions and privacy regulations.
Didomi’s CEO, Romain Gauthier, said the plan is to integrate Sourcepoint’s technology with Didomi’s platform over the next two years. The companies expect minimal overlap in their customer bases: Didomi works with around 1,500 clients mainly in Europe and Canada, while Sourcepoint serves more than 200 enterprise clients across the U.S., U.K., and Germany.
Sourcepoint COO and co-founder Brian Kane said large companies often need privacy software that can handle complex requirements across different regions and laws. The combined company intends to maintain both teams while gradually unifying products and services.
The combined roadmap includes adding more AI-driven features to the platform. Near-term developments involve tooling to help clients customize their consent experiences and detect compliance issues. A longer-term concept is a tool to assess risks tied to AI models and monitor how AI systems process personal data.
No financial terms for the Sourcepoint deal were disclosed. Marlin Equity’s earlier majority investment in Didomi was $83 million.
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