King’s new ‘Privacy Saga’ game will inform users about its privacy policy

Candy Crush Saga developer and publisher King has taken ordinary privacy policies to the next level with its new game which aims to help users better understand its data privacy practices through game play, as reported by PocketGamer.biz.

Created in partnership with Paris-based legal design agency Amurabi, the new ‘’Privacy Saga’’ game currently has 6 different levels informing users about the company’s privacy policy. There’s also a mini test at the end of the levels consisting of three questions if you’d like to test your awareness.

“Most people know they probably should read privacy notices but are often put off by the experience, and legal jargon that makes it difficult to understand,’’ said Willy Duhen, Senior Director for Legal and Data Protection Officer at King. ‘’Our mission at King is all about making the world playful. We have a player-first mentality and want our players to have fun and enjoy all of their experiences with us, whether that’s in our games or while reading our legal terms, regardless of their age or background.’’

“That’s why we decided to take our purpose one step further by crafting a new interactive privacy notice that feels part of the King gaming experience. By introducing elements of gamification, eye-catching graphics and using straightforward language, we’ve been able to demystify our privacy notice and create an experience that is engaging, innovative, fun and friendly to all our players,” Duhen added.

You can click here to play King’s Privacy Saga game.