Reddit acquires ad creative optimization platform Memorable AI

In a strategic move to boost advertising performance, Reddit has acquired Memorable AI, a platform specializing in ad creative optimization. The acquisition aims to empower Reddit advertisers with advanced tools to enhance campaign planning and achieve superior results.

Integrating Memorable AI’s capabilities into Reddit’s advertising suite promises significant performance improvements. Advertisers on Reddit will benefit from insights derived from previous ad campaigns, enhanced creative effectiveness, and automated guidance to maximize performance and return on investment. The integration will enable advertisers to make data-driven decisions, ensuring their ad creatives are optimized for the best possible outcomes.

Memorable AI boasts a powerful AI foundation model. This model, trained using advanced machine learning techniques and a comprehensive dataset of media metrics and cognitive impacts, provides advertisers with strategic ad creative guidance aligned with branding and conversion objectives. The technology offers predictive analytics on ad creatives’ impact on click-through rates, engagement, view-through rates, brand lift, and conversion rates, making it an invaluable tool for advertisers seeking to maximize their campaigns’ effectiveness.

Jen Wong, Reddit’s Chief Operating Officer, expressed enthusiasm about the acquisition, stating, “Memorable AI has a proven track record of optimizing ad creatives for maximum results even before an ad is run. This acquisition accelerates our efforts in optimizing, generating, and selecting ad creatives to deliver better outcomes for advertisers. We are excited to welcome the Memorable AI team to Reddit.”

This acquisition follows Reddit’s previous acquisitions of machine learning experimentation platform Spell in September 2022, textual analysis software MeaningCloud in July 2022, and audience insights platform Spiketrap, also in September 2022. These strategic acquisitions underscore Reddit’s commitment to enhancing its advertising technology and providing advertisers with cutting-edge tools.

Sebastian Acevedo, Co-Founder of Memorable AI, shared his excitement about joining Reddit, saying, “Our focus has been on developing the strongest creative intelligence product in the market. We’ve built state-of-the-art machine learning models to help top advertisers analyze their creatives, predict impact, and achieve significant improvements with actionable recommendations. Joining Reddit allows us to elevate this technology further with Reddit’s extensive customer base. This partnership positions Reddit as a leader in creative effectiveness AI, benefiting advertisers with AI-based creative pretests and actionable recommendations.”

The Memorable AI team will now be integrated into Reddit’s advertising business, supporting and leading projects to scale towards Reddit’s next growth phase.