ROAS (Return on Ad Spend)
Return on Ad Spend (ROAS) indicates the revenue generated from a specific mobile ad campaign and it measures the effectiveness of it. It is crucial for mobile advertisers to determine and track the most efficient sources that bring the most quality app users.
If ROAS of an ad campaign is negative, it means the ad campaign requires more cost than the revenue generated from acquired users. In this case, the ad campaign should be optimized or stopped. To decide on if a mobile ad campaign should continue running, it should be ROAS positive. To make a mobile ad campaign ROAS positive, all campaign elements including creatives, ad types selected, app store pages, CTAs, and target audiences should be optimized.
Within ROAS calculation, all the revenue coming from in-app purchases and in-app advertising is taken into consideration.
ROAS= Total Revenue Generated from an Ad Campaign / Total Cost of the Mobile Ad Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
YouTube adjusts mid-roll ad placement to minimize viewer disruptions
YouTube is rolling out a significant change to how mid-roll ads appear in videos, aiming to reduce interruptions while maintaining revenue opportunities for content creators. The update, set to take effect on May 12, will modify ad placements to better align with natural pauses in content rather than disrupting key moments, such as mid-sentence breaks […] More
Adobe unveils first-ever Photoshop app for iPhone
Adobe has launched its first dedicated Photoshop app for iPhone, expanding its flagship image-editing software to mobile devices. The new app, which is available globally starting today, integrates Firefly AI-powered tools for object selection, editing, and effects. An Android version is expected later in the year. The mobile version retains core Photoshop capabilities such as […] More
- in News
Skillz launches $75 million Developer Accelerator Program for mobile games
Skillz has announced the launch of its Skillz Developer Accelerator, a program aimed at enhancing the mobile gaming industry by offering financial and operational support to game developers. With a commitment of up to $75 million over the next three years, the initiative is designed to help developers bring skill-based games to market, emphasizing monetization, […] More
