ROAS (Return on Ad Spend)
Return on Ad Spend (ROAS) indicates the revenue generated from a specific mobile ad campaign and it measures the effectiveness of it. It is crucial for mobile advertisers to determine and track the most efficient sources that bring the most quality app users.
If ROAS of an ad campaign is negative, it means the ad campaign requires more cost than the revenue generated from acquired users. In this case, the ad campaign should be optimized or stopped. To decide on if a mobile ad campaign should continue running, it should be ROAS positive. To make a mobile ad campaign ROAS positive, all campaign elements including creatives, ad types selected, app store pages, CTAs, and target audiences should be optimized.
Within ROAS calculation, all the revenue coming from in-app purchases and in-app advertising is taken into consideration.
ROAS= Total Revenue Generated from an Ad Campaign / Total Cost of the Mobile Ad Campaign
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsTelegram achieves profitability as 2024 revenue exceeds $1 billion
Telegram, the popular messaging platform, has officially reached a significant milestone: the company is now profitable. Founder and CEO Pavel Durov revealed on Monday that Telegram’s total revenue surpassed $1 billion in 2024, marking a major achievement for the app that has long focused on providing free and secure communication to its users. With a […] More
The Best PvP Games for Android
Player versus Player (PvP) games have become a staple of mobile gaming, offering fast-paced, competitive experiences that test players’ skills and strategies against real opponents. The thrill of going head-to-head with others, whether in intense team battles or one-on-one duels, is one of the key factors that has fueled the rise of PvP gaming on […] More
The Best Superhero Games for Android
Superhero games have become a major genre in the mobile gaming world, offering players the chance to step into the shoes of their favorite comic book characters and experience thrilling adventures. With the popularity of superhero movies and TV shows skyrocketing, it’s no surprise that Android devices are home to a wide variety of superhero […] More
