Retargeting
Retargeting is an advertising technique where mobile marketers and app developers target the audience who already showed an interest in the mobile app. There are two types of retargeting approaches in the mobile marketing ecosystem.
The first one is about convincing users who visited an app page, or clicking an ad to install the app. For this type of retargeting, mobile marketers can prefer communication sources including:
- Push notifications
- Newsletters
- Social media engagement
- In-app messages
The second one is called re-engagement where mobile advertisers focus on users who uninstall an app for good. In re-engagement campaigns, if the user re-install the app, this user is re-attributed to the previous attribution source. This is called reattribution.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Unity releases free Ad Quality SDK to improve in-game advertising transparency
Unity has announced the broad availability of its Ad Quality tool as a free, standalone SDK, making it accessible to all publishers regardless of their mediation platform. The tool is designed to provide developers with greater transparency and control over in-game advertising across more than 25 ad networks. The move comes as new survey data […] More
Magnite expands CTV offering with programmatic Pause Ads
Magnite has introduced programmatic access to pause ads across major streaming platforms, adding a new format to its sell-side platform (SSP). The ad type is now available through Magnite’s ClearLine as well as third-party DSPs such as MNTN, Kerv.ai, and Yahoo DSP. The inventory will be accessible across streaming partners including DirecTV, Dish Media, and […] More
The Best Location Sharing Apps for iPhone and Android
Although sharing our personal and instant information with internet giants is a matter of discussion today, sharing your location with your family and friends may be a need for many different reasons. In this article, we have brought together the best location sharing apps that you can use for various reasons such as security or […] More
