In-App Purchase
In-app purchase means any kind of premium content sold within a mobile app. It is different from selling a product as an e-commerce app because it is all about selling virtual content. It can be a monthly subscription for a news app, a level unlocking for a hyper casual game, or an in-game currency.
Freemium app developers prefer in-app purchases to monetize their apps. It is one of the most common app monetization strategies among game developers.
Find out if your app is ready to offer in-app purchase.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
153 Views
in News, Trends & ReportsPinterest Stock Soars on Strong Ad Revenue Amid Global Trade Headwinds
Pinterest shares surged more than 12% in premarket trading on Friday after the platform issued a robust quarterly revenue forecast, easing investor concerns over a potential downturn in digital ad spending tied to global economic uncertainty. Despite ongoing geopolitical instability and rising fears of inflation due to shifting U.S. trade policies, Pinterest’s Q1 performance demonstrated […] More
-
244 Views
in News, Press Releases, Sponsored ArticlesApptrove Hosts First ‘Partner Palooza’ in Shenzhen, Bringing the Mobile Marketing Community Together
Shenzhen, China – April 23, 2025: Apptrove organized its inaugural Partner Palooza event at Shenzhen, China on April 23rd, 2025 concurrent with GTC China 2025. This dedicated gathering became a crucible for connection, bringing advertisers and partners together to forge stronger relationships through vibrant, engaging evening activities. Partner Palooza functioned as a networking event, enabling […] More
-
295 Views
in News, Product Launches & UpdatesSnapchat expands AI ad tools and Sponsored Snaps as it targets performance-driven growth
At the 2025 IAB NewFronts, Snapchat introduced a range of updates aimed at enhancing its advertising suite, signaling a firm shift toward automation, performance, and broader reach across its core features. The platform unveiled AI-powered campaign tools, new Sponsored Snap capabilities, and a music-focused content initiative, all designed to meet advertiser demand for measurable results […] More