Fingerprinting is an attribution and identification method where mobile advertisers use to identify a user.
A fingerprint includes such metadata sent by the device as:
- Device name and type
- Carrier that the device is connected to
- Installed OS version
- The device language
- IP address
A new fingerprint is created each time one of those attributes changes and the previous fingerprint becomes useless. It is collected when a user interacts with a mobile ad and because it is anonymous, it complies with the privacy policies.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More
You don’t need to know how to create animations, we have reviewed and listed many fun animation apps for you that anyone can easily animate. Here are the best animation apps for iPhone! FlipaClip: Create 2D Animation Price: Free/In-App Purchase: Up to $9.99 FlipaClip: Create 2D Animation is a fantastic app that brings your dream […] More
If you own a GoPro, we’ve reviewed the apps you should have on your phone. We provided numerous apps including video editing, remote control, GoPro settings, and more. The best GoPro apps are listed below! GoPro Quik: Video Editor Price: Free/In-App Purchase: Up to $49.99 GoPro Quik: Video Editor is an excellent app for optimizing […] More