Fingerprinting is an attribution and identification method where mobile advertisers use to identify a user.
A fingerprint includes such metadata sent by the device as:
- Device name and type
- Carrier that the device is connected to
- Installed OS version
- The device language
- IP address
A new fingerprint is created each time one of those attributes changes and the previous fingerprint becomes useless. It is collected when a user interacts with a mobile ad and because it is anonymous, it complies with the privacy policies.
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