Fingerprinting
Fingerprinting is an attribution and identification method where mobile advertisers use to identify a user.
A fingerprint includes such metadata sent by the device as:
- Device name and type
- Carrier that the device is connected to
- Installed OS version
- The device language
- Location
- IP address
A new fingerprint is created each time one of those attributes changes and the previous fingerprint becomes useless. It is collected when a user interacts with a mobile ad and because it is anonymous, it complies with the privacy policies.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
in News, Trends & ReportsIndia’s mobile gaming market projected to reach $2.4 billion by 2029
India’s mobile gaming market is projected to grow from $1.5 billion in 2026 to $2.4 billion by 2029, representing a 17% compound annual growth rate (CAGR), according to MIXI Global Investments’ India’s State of Play report. The forecast suggests the market is entering a new phase of maturity, with stronger monetization and increasing investment expected […] More
-
in News, Trends & ReportsGaming M&A reached $2.3 billion across 54 deals in Q2
Global gaming mergers and acquisitions totaled $2.3 billion across 54 announced and completed transactions in Q2 2026, marking a continued recovery in deal activity as mid-market acquisitions and private investments gained momentum, according to Aream & Co.’s Q2 2026 Video Game Market Update. The quarter also saw private investment surge to $3.1 billion across 108 […] More
-
Apple expands App Store age ratings with new social features questionnaire
Apple has introduced new requirements for developers submitting apps to the App Store, expanding its age rating system with a more detailed questionnaire focused on social features, user-generated content, and in-app controls. The updated process is designed to produce more accurate age ratings across Apple’s platforms and will become mandatory for all app submissions and […] More