CTIT - Click to Install Time
CTIT, stands for Click to Install Time, is a type of measurement used to detect anomalies in time from when a user clicks on an ad to the install. It helps mobile advertisers to detect attribution fraud types like click spamming and click injection.
A short Click to Install Time means there is an abnormally short time between a click and an install and this gives an idea to mobile advertisers about if there is a fraud attempt on attribution of installs.
CTIT analysis can be conducted via attribution tools (Mobile Measurement Partners) or third party mobile ad fraud detection and prevention tools.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
2.1k Views
in Insights, News, Trends & ReportsGoogle outlines five-stage framework for improving Android app performance
Google has released a new guide detailing a five-level roadmap for Android developers aiming to improve app performance, from basic monitoring to building custom diagnostic systems. The framework, introduced during the company’s Performance Spotlight Week, breaks down the tools and practices available to teams at varying levels of technical maturity. The guide highlights how developers […] More
1.1k Views
in News, Trends & ReportsMobile app spending surges as global IAP revenue hits $43.2B in Q3 2025
Global mobile spending continued its upward trajectory in Q3 2025, with in-app purchase (IAP) revenue climbing to $43.2 billion, an 11% increase year-over-year. The surge pushes the market closer to the long-anticipated $50 billion quarterly milestone, according to Sensor Tower’s latest Digital Market Index. The gains came despite persistent tariff pressures and a slowdown in […] More
907 Views
in News, Trends & ReportsMobile-first trading and crypto apps fuel global surge in retail investing in 2025
The landscape of investing continues to shift toward mobile-first platforms in 2025, with new data showing that trading and cryptocurrency apps are driving some of the strongest growth across the financial services sector. According to Sensor Tower’s latest market analysis, quarterly downloads for investment-related apps are approaching 300 million worldwide, propelled largely by the rapid […] More


