CTIT - Click to Install Time
CTIT, stands for Click to Install Time, is a type of measurement used to detect anomalies in time from when a user clicks on an ad to the install. It helps mobile advertisers to detect attribution fraud types like click spamming and click injection.
A short Click to Install Time means there is an abnormally short time between a click and an install and this gives an idea to mobile advertisers about if there is a fraud attempt on attribution of installs.
CTIT analysis can be conducted via attribution tools (Mobile Measurement Partners) or third party mobile ad fraud detection and prevention tools.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Apple launches Advanced Commerce API to simplify in-app purchases for dynamic app business models
Apple has introduced the Advanced Commerce API which aims to streamline how developers manage in-app purchases for apps with dynamic and complex business models. The Advanced Commerce API supports diverse business models, enabling apps to handle extensive content libraries, subscription bundles, and add-on options with ease. Developers can leverage Apple’s trusted payment system, end-to-end tax […] More
- in News, Trends & Reports
Programmatic advertising set to surge in 2025
As the advertising industry regains momentum after a challenging 2024, programmatic advertising is poised for significant growth in 2025. A recent study, State of Programmatic by Proximic by Comscore, highlights that 72% of advertisers plan to boost their programmatic spend this year, a notable increase from 62% in 2024. This shift underscores the resilience of […] More
- in News, Trends & Reports
Mobile industry sets record with $150 billion revenue in 2024
The mobile sector has entered 2025 on a high note, with Sensor Tower’s State of Mobile 2025 report highlighting a record-breaking year for app monetization. Global revenue from in-app purchases, subscriptions, and paid apps soared to $150 billion in 2024—a 13% year-over-year (YoY) growth and the strongest annual increase since 2021. The report offers a […] More
