Creative
A mobile ad creative is any visual material used to advertise a mobile app. All the visuals used in app store optimization including app icons, app screenshots, app preview videos are considered as creatives. In mobile advertising side, ad creatives are all the visuals used in banner ads, interstitial ads, playable ads, video ads, and social media.
Creating effective and highly converting ad creatives is important for conversion rates in mobile advertising. Click-through rate and measurement of the pricing models like CPC and CPI can give an overview of the effectiveness of the ad creatives. A/B testing is crucial to find the most efficient ad creatives for mobile ad campaigns.
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LATEST MOBILE MARKETING NEWS
in NewsApple names 2025 Design Award winners ahead of WWDC
Apple has unveiled the winners of its 2025 Design Awards just days before its annual Worldwide Developers Conference (WWDC). This year’s honorees span a range of categories celebrating user experience, innovation, and social impact—though notably, generative AI applications were again left out of the top recognitions. The 2025 Design Awards spotlight 12 winners across six […] More
Twitch Revenue and Usage Statistics (2025)
What is Twitch? Twitch is a livestreaming platform that hosts content ranging from gaming to creative categories such as music, art, food & drink, outdoor, or just Chat. If we look at who’s doing what on Twitch right now, we’ll see broadcasters playing games, artists who play art, music makers, cookers, developers of new games […] More
- in News, Trends & Reports
Asia and MENA game markets poised for $96 billion boom by 2029
The video game industry across Asia and the Middle East and North Africa (MENA) is on a steady growth trajectory, with player spending reaching $86.6 billion in 2024, according to a joint analysis from Niko Partners’ latest regional market model reports. Revenue is forecast to grow at a compound annual growth rate (CAGR) of 2.1%, […] More
