Creative
A mobile ad creative is any visual material used to advertise a mobile app. All the visuals used in app store optimization including app icons, app screenshots, app preview videos are considered as creatives. In mobile advertising side, ad creatives are all the visuals used in banner ads, interstitial ads, playable ads, video ads, and social media.
Creating effective and highly converting ad creatives is important for conversion rates in mobile advertising. Click-through rate and measurement of the pricing models like CPC and CPI can give an overview of the effectiveness of the ad creatives. A/B testing is crucial to find the most efficient ad creatives for mobile ad campaigns.
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Google Play Console introduces “Save for Later” option to separate app changes before review
Google has introduced a new “Save for later” feature in Google Play Console, allowing developers to manage which app changes are submitted for review and which are held back for a later release. The update is now available within the Publishing overview section of the console. Previously, all pending updates were grouped together and sent […] More
Threads begins global ad rollout
Meta has announced that advertising on Threads will begin rolling out to all users worldwide starting in the first week of February, marking a new phase in the platform’s monetisation strategy nearly two years after its launch. The rollout will take place gradually and may take several months to complete. During the early stages, ad […] More
