Creative
A mobile ad creative is any visual material used to advertise a mobile app. All the visuals used in app store optimization including app icons, app screenshots, app preview videos are considered as creatives. In mobile advertising side, ad creatives are all the visuals used in banner ads, interstitial ads, playable ads, video ads, and social media.
Creating effective and highly converting ad creatives is important for conversion rates in mobile advertising. Click-through rate and measurement of the pricing models like CPC and CPI can give an overview of the effectiveness of the ad creatives. A/B testing is crucial to find the most efficient ad creatives for mobile ad campaigns.
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Mergers and acquisitions in the global games industry totaled $7.7 billion in the first quarter of 2026, marking a sharp increase in dealmaking activity compared to previous quarters, according to a new report from Aream & Co. The total value spans 52 transactions and represents more than three times the $2.4 billion recorded in Q1 […] More
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Google is reporting significant performance improvements from its AI-powered advertising tools, with some brands seeing online sales increase by as much as 80%, according to Modern Retail. The results come as the company continues to expand advertising within its AI-driven search experiences while refining how marketers reach consumers in more conversational environments. The company attributes […] More
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Apple Explores Controlled AI UI Prototyping With Experimental ‘SQUIRE’ System
Apple researchers have outlined a new experimental approach to AI-assisted interface design, introducing a system aimed at improving developer control during the prototyping process. Detailed in a recent study, the tool—called SQUIRE (Slot Query Intermediate Representations)—is designed to address limitations commonly associated with AI-driven coding workflows, particularly when using natural language prompts to generate user […] More
