APP MONETIZATION
App monetization is making money from a mobile application through various ways including in-app purchases, in-app advertising, influencer marketing, and subscriptions (freemium models).
In-App Purchases
Offering app users extra features or content to make them buy within the app. It is one of the favorite monetization methods among the developers of free mobile apps.
In-App Advertising
Mobile app developers can monetize their apps by using different ad formats including interstitial ads, banner ads, native ads, playable ads, rewarded video ads, and video ads. There are three types of mobile ad revenue: Cost per Thousand Impressions (CPM), Cost per Click (CPC) and Cost per Action (CPA).
App Subscriptions (Freemium Models)
In subscription-based revenue model, app developers make app users pay on a monthly/yearly basis to get access to premium features.
Influencer Marketing
It is another effective way of app monetization based on monetizing the user base or an app’s target audience. This is a common method among e-commerce apps that attract the attention of brands.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
The 10 Best Blackjack Apps
If you’re a fan of blackjack and looking for the best blackjack apps to enhance your gaming experience, you’ve come to the right place. In this article, we covered preferred blackjack apps that offer immersive gameplay, realistic graphics, and exciting features. Whether you’re a beginner or a seasoned player, these apps provide a thrilling and […] More
The Best Cash Back Apps
Are you looking to save money while you shop? Cash-back apps are a great way to earn rewards and discounts on your purchases. With so many options available, knowing which one to choose can be hard. In this article, we’ll look closely at some of the best cash-back apps on the market, including Rakuten, Dosh, […] More
- in News, Press Releases
Odeeo and Claritas partner to deliver cross-channel measurement for in-game audio advertising
Odeeo and Claritas have announced a new partnership aimed at enhancing how in-game audio advertising is measured, offering brands a unified view of audio performance across platforms. The collaboration integrates Claritas’ cross-channel attribution and identity technology with Odeeo’s in-game audio ad inventory, enabling advertisers to track and evaluate the effectiveness of audio ads from exposure […] More
