APP MONETIZATION
App monetization is making money from a mobile application through various ways including in-app purchases, in-app advertising, influencer marketing, and subscriptions (freemium models).
In-App Purchases
Offering app users extra features or content to make them buy within the app. It is one of the favorite monetization methods among the developers of free mobile apps.
In-App Advertising
Mobile app developers can monetize their apps by using different ad formats including interstitial ads, banner ads, native ads, playable ads, rewarded video ads, and video ads. There are three types of mobile ad revenue: Cost per Thousand Impressions (CPM), Cost per Click (CPC) and Cost per Action (CPA).
App Subscriptions (Freemium Models)
In subscription-based revenue model, app developers make app users pay on a monthly/yearly basis to get access to premium features.
Influencer Marketing
It is another effective way of app monetization based on monetizing the user base or an app’s target audience. This is a common method among e-commerce apps that attract the attention of brands.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
1.7k Views
in News, Product Launches & UpdatesUnity releases free Ad Quality SDK to improve in-game advertising transparency
Unity has announced the broad availability of its Ad Quality tool as a free, standalone SDK, making it accessible to all publishers regardless of their mediation platform. The tool is designed to provide developers with greater transparency and control over in-game advertising across more than 25 ad networks. The move comes as new survey data […] More
776 Views
in News, Product Launches & UpdatesMagnite expands CTV offering with programmatic Pause Ads
Magnite has introduced programmatic access to pause ads across major streaming platforms, adding a new format to its sell-side platform (SSP). The ad type is now available through Magnite’s ClearLine as well as third-party DSPs such as MNTN, Kerv.ai, and Yahoo DSP. The inventory will be accessible across streaming partners including DirecTV, Dish Media, and […] More
22k Views
in Top Mobile AppsThe Best Location Sharing Apps for iPhone and Android
Although sharing our personal and instant information with internet giants is a matter of discussion today, sharing your location with your family and friends may be a need for many different reasons. In this article, we have brought together the best location sharing apps that you can use for various reasons such as security or […] More