Life360 to acquire Nativo in $120M deal to strengthen family-focused ad business

Family safety and location-sharing platform Life360 has announced plans to acquire Nativo, an advertising technology company specializing in branded content and premium ad placements, for approximately $120 million in cash and stock. The deal, expected to close in January 2026, will expand Life360’s advertising capabilities and extend its reach beyond its core app environment.

The acquisition aims to merge Life360’s first-party family and location insights with Nativo’s extensive publisher network and ad-serving technology. By doing so, the company seeks to create a full-funnel advertising solution that helps brands reach family audiences both inside and outside the Life360 app through contextual and privacy-conscious placements.

According to Life360 CEO Lauren Antonoff, the acquisition will accelerate the company’s advertising roadmap by integrating capabilities that would otherwise take years to build in-house. “This acquisition allows us to scale faster and bring high-quality, contextual advertising to market sooner—while enhancing, not disrupting, the Life360 member experience,” Antonoff said in a statement.

Founded in 2010, Nativo provides technology that enables advertisers to deliver native ads seamlessly across premium publisher environments. The company’s tools focus on non-disruptive, contextually relevant ad formats that align with editorial content. Nativo CEO Justin Choi said the partnership will allow its platform to apply its approach to a broader network of family-oriented audiences. “Joining Life360 allows us to apply our philosophy at scale and connect brands with families within the content and apps they rely on every day,” Choi noted.

The combination of Life360’s user base—reportedly more than 91 million monthly active users across 180 countries—and Nativo’s publisher integrations will enable advertisers to target families across mobile, web, and connected TV. The company plans to use these expanded capabilities to support what it calls a “family-safe advertising ecosystem,” emphasizing relevance, transparency, and privacy.

Life360, which is listed on both Nasdaq (LIF) and the Australian Securities Exchange (ASX: 360), said it will continue to invest in its core offerings, including location sharing, crash detection, and connected device tracking, while developing new revenue channels through its advertising business.

Financial advisory for the transaction is being provided by Stifel for Life360 and Perella Weinberg Partners for Nativo. Legal counsel is being handled by Sidley Austin LLP and Cooley LLP, respectively.