Bolt teams with Toffee in $300M push to power direct payments for game studios

Bolt has entered a strategic partnership with Toffee to provide direct-to-consumer payment infrastructure to game studios and app developers worldwide. The companies said the agreement includes more than $300 million in signed processing commitments.

Under the arrangement, Bolt will refer developers to Toffee for Merchant of Record (MoR) services, enabling studios to outsource tax collection and remittance, regulatory compliance, fraud prevention, local payment methods and global settlement through a single provider. The offering spans more than 190 countries.

The collaboration focuses on in-app transactions, an area that differs operationally from traditional ecommerce. Digital goods sold inside games often require oversight of virtual currency compliance, platform-specific refund policies and fraud patterns unique to live applications.

Toffee has operated in the in-app payments segment for more than two years, including prior to major platform operators allowing broader third-party payment integrations in 2024. The company initially built its infrastructure for real-money gaming before expanding into the wider freemium and digital goods market.

The partnership comes as developers seek alternative payment options following regulatory shifts and evolving app store policies, including the impact of the EU Digital Markets Act. Industry data cited by the companies show global in-app purchase revenue reached $167 billion in 2025, reflecting double-digit annual growth. The broader digital goods sector — covering gaming, streaming and virtual content — is projected to expand significantly over the next five years.

By integrating Bolt’s checkout and payments network with Toffee’s MoR framework, the companies aim to address compliance and settlement challenges that developers encounter when distributing digital products across multiple jurisdictions.

Beyond this agreement, Toffee said it is onboarding additional game studios and app developers as interest in independent Merchant of Record solutions increases. Representatives from both companies are expected to meet developers at the upcoming Game Developers Conference in San Francisco.