Jordan Bevan
Bluefish, an AI-driven marketing platform designed for enterprise brands, has raised $20 million in a Series A funding round led by NEA and Salesforce Ventures. Additional participation came from Crane Venture Partners, Swift Ventures, and Bloomberg Beta, bringing the company’s total funding to $24 million within a year of launch.
The New York–based startup develops tools to help marketers understand and influence how large language models (LLMs) like ChatGPT, Meta AI, and Google AI present brand narratives to consumers. Bluefish’s platform provides enterprise teams with monitoring, optimization, and measurement capabilities, enabling them to track brand positioning in AI responses, refine content strategies, and assess the effectiveness of optimizations.
CEO Alex Sherman, who previously co-founded retail media platform PromoteIQ (acquired by Microsoft in 2019), said the shift from conventional search to AI-driven product discovery is forcing brands to rethink their marketing strategies. Unlike search engine optimization, which ranks sites based on keyword relevance, LLMs generate long-form product descriptions, demanding a new type of content strategy.
“Every large brand will need to develop an AI-native marketing infrastructure to reach and engage consumers in this new channel,” Sherman said. He emphasized that many LLMs rely heavily on third-party sources like forums and blogs, which often contain more detailed content than official brand sites. Bluefish guides clients toward filling these content gaps to improve how their products are represented in AI-generated results.
The company’s customer base is already composed largely of Fortune 500 firms, including Adidas, Tishman Speyer, and Omnicom. COO Jing Feng noted that enterprise clients require customized solutions rather than generic platforms, highlighting the need for tailored data insights and methodologies.
With the new funding, Bluefish plans to expand its product suite and scale engineering and client-facing teams. The company also introduced a new feature, Custom AI Audiences, which allows marketers to create segmented profiles and analyze AI discoverability, citation influence, and narrative shifts across different customer groups.
Bluefish was founded by a team of industry veterans with experience in building enterprise-scale marketing technology. Alongside Sherman, the leadership includes CTO Andrei Dunca, co-founder of video ad platform LiveRail (acquired by Facebook), and COO Jing Feng, who previously held leadership roles at Microsoft, PromoteIQ, and LiveRail.
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