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  2. Author Archives: Sophie Blake

Sophie Blake

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  • in News, Product Launches & Updates

    Reddit launches new ad unit in conversation threads

    September 3, 2021, 2:18 pm

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  • in News, Product Launches & Updates

    Apple to ask iOS 15 users to enable ‘Personalized Ads’ in its own apps

    September 3, 2021, 12:51 pm

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  • in News

    Facebook’s bug caused it to undercount ad performance for 7 months

    September 2, 2021, 12:28 pm

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  • in News, Trends & Reports

    87% of Gen Z now use interactive live video streaming apps

    September 1, 2021, 1:35 pm

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  • in News, Product Launches & Updates

    TikTok launches ‘Promote’ ad option for mobile advertisers

    August 31, 2021, 3:42 pm

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  • in News, Product Launches & Updates

    Netflix starts testing mobile games in its Android app in Poland

    August 27, 2021, 12:06 pm

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  • in News, Trends & Reports

    Real estate app downloads up 14% Y/Y in H1 2021

    August 26, 2021, 2:35 pm

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  • in Deals and IPOs, News

    Blackstone-backed Liftoff and Vungle agree to merge

    August 24, 2021, 7:41 pm

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  • in News, Product Launches & Updates

    Google to localize Play Store ratings by country and device type

    August 24, 2021, 12:57 pm

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  • in News, Trends & Reports

    US consumers used 46 apps each month in H1 2021

    August 20, 2021, 4:02 pm

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  • in Deals and IPOs, News

    Adobe to acquire video review and collaboration software Frame.io for $1.28 billion

    August 20, 2021, 9:14 am

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    • Trends & Reports
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      • Mobile Marketing Glossary
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      • App Store Optimization
      • Influencer Marketing
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