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Founded in 2014, StoreMaven is an app store A/B testing and ASO company providing plenty of products and services to help app marketers to maximize their conversion rates. 

With their A/B testing tool, StoreMaven tests every metadata in an app page that affects conversion including app name, preview video, screenshots, app description, app title, and app icon. They provide A/B testing via their platform for both Google Play and App Store. 

They also analyze the target audience to let app developers and mobile marketers find the best buyer personas to focus on.

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