Apple launches Advanced Commerce API to simplify in-app purchases for dynamic app business models

Apple has introduced the Advanced Commerce API which aims to streamline how developers manage in-app purchases for apps with dynamic and complex business models.

The Advanced Commerce API supports diverse business models, enabling apps to handle extensive content libraries, subscription bundles, and add-on options with ease. Developers can leverage Apple’s trusted payment system, end-to-end tax support, and customer service capabilities. Moreover, apps integrating this API gain access to enhanced tools like StoreKit 2 for initiating purchases, subscription management APIs, and real-time notifications for subscription changes.

Apps looking to integrate the Advanced Commerce API must meet specific eligibility criteria. For instance, apps offering extensive catalogs of single-purchase items—like audiobooks or courses—or subscription content from multiple creators can qualify. Similarly, apps providing subscription services with optional add-ons can apply. These models must align with core app functionality, ensuring customers receive value-driven offerings through in-app purchases.

Developers are also required to maintain high standards for customer experience. Apps must allow users to manage subscriptions effortlessly, request refunds directly through the app, and provide detailed transaction history. Compatibility with devices running iOS 15.0 or later and integration with Apple’s App Store commerce system is mandatory. Additionally, Apple encourages the use of advanced features like the App Store Server Library and Billing Grace Period to enhance functionality and minimize service disruptions.

To gain access to the Advanced Commerce API, developers must submit a detailed request form highlighting their app’s use case. Apple evaluates applications on a per-app basis, ensuring only eligible apps gain access. Approved developers can integrate the API and submit their apps for review via App Store Connect. To streamline the approval process, developers must adhere to Apple’s guidelines and include detailed review notes about their use of the Advanced Commerce API.

Written by Sophie Blake

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