Aonic acquires Prime Insights in $250M deal to expand global rewards and data platform

Aonic, a global technology and gaming group, has completed the acquisition of research technology firm Prime Insights in a deal valued at more than $250 million. The transaction marks Aonic’s largest purchase to date and significantly expands its presence in the rewards and data technology market.

With the acquisition, Aonic brings together Prime Insights, Exmox, and Mega Fortuna under a unified rewards and consumer data platform. Combined, the group reaches more than 50 million consumers, operates 12 brands, and generates over $300 million in annual revenue.

Founded in 2022 by Benjamin Ritzka, Prime Insights has quickly become a major player in the $142 billion research technology sector. The company specializes in programmatic sampling through its global proprietary panels and operates multiple web and mobile platforms where users earn money by completing surveys. Its rapid growth has been fueled by strong demand for scalable, technology-driven consumer insights solutions.

Exmox, part of Aonic, already runs one of the largest gaming-focused discovery and loyalty platforms, supporting user acquisition for leading mobile game developers. The addition of Prime Insights strengthens Aonic’s ability to combine consumer research and engagement with gaming-focused solutions. Both Prime Insights and Exmox have reported more than 80% organic growth annually over the past two years.

Under the deal, Ritzka will remain CEO of Prime Insights and has reinvested part of the proceeds into Aonic, becoming one of the group’s largest shareholders. Aonic said the integration of Prime Insights’ data collection expertise with Exmox’s user acquisition capabilities is expected to deliver greater reach and engagement for clients across gaming and consumer insights industries.

Oberon Securities acted as financial advisor to Prime Insights. DLA Piper provided legal counsel to Aonic, while EY advised on financial and tax matters.