Apple expands App Store Connect analytics with new metrics and subscription insights

Apple has introduced a major update to its Analytics platform within App Store Connect, adding more than 100 new metrics and expanding tools aimed at helping developers better understand app performance and monetisation.

The update marks the most significant overhaul of the Analytics feature since its launch, according to Apple. It introduces deeper visibility into in-app purchases and subscription activity, alongside enhancements designed to support more detailed performance analysis.

Among the changes is the addition of new monetisation metrics, enabling developers to track revenue-related data tied to in-app purchases and subscription offers directly within the platform. The update also introduces cohort analysis tools, allowing developers to group users based on shared characteristics—such as download date or acquisition source—and monitor their behavior over time.

Apple has also added peer benchmarking features, providing developers with comparative insights based on metrics like conversion rates from downloads to paid users and revenue generated per download. These benchmarks are built using privacy-preserving techniques intended to limit exposure of individual app performance data.

The updated Analytics platform includes new subscription-focused reports that can be exported through an API for further analysis outside the system. Additional filtering options have also been introduced, allowing developers to apply multiple parameters simultaneously to refine performance insights.

The changes are part of a broader effort to provide developers with more comprehensive tools for managing app growth and revenue strategies within Apple’s ecosystem. A new Analytics guide has also been added to App Store Connect, outlining how developers can use available data to inform decision-making.

The platform, which provides data on downloads, impressions, and conversion rates, has become a central tool for developers monitoring app performance. With the latest update, Apple is expanding its scope to include more granular insights into user behavior and monetisation trends while maintaining its emphasis on aggregated, privacy-focused reporting.