AppsFlyer crosses $500M ARR

Mobile marketing analytics company AppsFlyer has reported annual recurring revenue (ARR) exceeding $500 million, marking a new financial milestone as the company is reportedly engaged in renewed acquisition discussions.

The revenue figure was disclosed by AppsFlyer co-founder and CEO Oren Kaniel in a recent LinkedIn post. The update comes amid reports from Israeli business outlet Calcalist that the company is in advanced talks over a potential sale valued at approximately $2 billion. Earlier market speculation had suggested a transaction could reach as high as $3 billion.

According to the report, the proposed acquisition is being led by a consortium involving U.S.-based private equity firm Apollo Global Management and Israel’s Fortissimo Capital. Apollo is expected to assume the majority stake, with Fortissimo participating through its sixth investment fund. The sale process is said to have been ongoing for around six months, with Goldman Sachs advising on the transaction.

If finalized, the deal would align with AppsFlyer’s last publicly disclosed valuation from 2020, when the company raised $210 million in a funding round led by General Atlantic. Since then, AppsFlyer has continued to expand its product portfolio and customer base, positioning itself beyond mobile attribution toward a broader marketing analytics and infrastructure role.

In response to reports, AppsFlyer stated that it does not comment on rumors or speculation, adding that any material developments would be communicated through formal channels. The company described itself as a core infrastructure provider for the global digital ecosystem and noted that it regularly evaluates strategic opportunities to support long-term growth.

Over the past year, AppsFlyer has introduced several new offerings, including an agentic AI-focused product suite. The company has framed these launches as part of a broader shift toward operating as a full-scale marketing cloud, reflecting wider changes in how advertisers measure, optimize, and govern performance across mobile and digital channels.