SDK Spoofing
SDK Spoofing is a sophisticated type of mobile ad fraud where fraudsters hack attribution tools (MMPs) to create legitimate-looking installs, fake clicks, or fake in-app events from real devices.
Fraudsters perform SDK spoofing by creating mobile apps that have an SDK built into a Trojan APK. When users download those apps, fraudsters start sending fake attribution signals to MMPs. SDK spoofing can also be performed via zombie devices to fool attribution tools.
Because SDK spoofing is about hacking mobile measurement partners (MMPs), aka attribution tools, the most preferred solution to detect and prevent SDK spoofing in real time is third party mobile ad fraud prevention tools.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
214 Views
in NewsAustralia unveils landmark bill to prohibit social media for under-16s
Australia has taken a bold step in regulating online interactions, unveiling a groundbreaking bill to ban children under 16 from accessing social media platforms like X (formerly Twitter), Instagram, TikTok, and Snapchat. The legislation, which includes fines of up to A$50 million (approximately $32.5 million) for companies failing to comply, places the responsibility squarely on […] More
348 Views
in News, Product Launches & UpdatesGoogle launches Restore Credentials to simplify account recovery for Android apps
Frequent smartphone upgrades are a hallmark of modern technology, with nearly 40% of users in the U.S. replacing or resetting their devices annually. While this trend brings the promise of better hardware and features, it also presents a challenge for app developers: ensuring smooth transitions for users moving to new devices. Addressing this need, Google […] More
259 Views
in InsightsWhat is Bluesky? A Comprehensive Guide to the Decentralized Social Media Platform
In the evolving landscape of social media, Bluesky has emerged as a prominent player redefining how people connect and interact online. Created as a decentralized alternative to traditional platforms, Bluesky has garnered significant attention for its innovative structure and user-first policies. As conversations around digital freedom, data privacy, and content control gain momentum, understanding what […] More