SDK Spoofing
SDK Spoofing is a sophisticated type of mobile ad fraud where fraudsters hack attribution tools (MMPs) to create legitimate-looking installs, fake clicks, or fake in-app events from real devices.
Fraudsters perform SDK spoofing by creating mobile apps that have an SDK built into a Trojan APK. When users download those apps, fraudsters start sending fake attribution signals to MMPs. SDK spoofing can also be performed via zombie devices to fool attribution tools.
Because SDK spoofing is about hacking mobile measurement partners (MMPs), aka attribution tools, the most preferred solution to detect and prevent SDK spoofing in real time is third party mobile ad fraud prevention tools.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
212 Views
in News, Trends & ReportsLondon becomes the third-largest global hub for gaming professionals
London has officially risen to become the world’s third-largest hub for gaming professionals, overtaking key cities in North America and Europe. According to new industry research conducted by Unscrambled and BOP for Games London, the UK capital now boasts over 13,700 gaming professionals, ranking just behind Los Angeles (22,600) and San Francisco (14,100). This milestone […] More
252 Views
in News, Product Launches & UpdatesSpotify unveils Gen AI ads and programmatic buying with Spotify Ad Exchange
Spotify has introduced a transformative shift in its advertising business, unveiling its latest innovations at the Spotify Advance event in New York City. The streaming giant has debuted Gen AI-powered ads alongside the Spotify Ad Exchange (SAX), a new programmatic offering designed to modernize and streamline the ad-buying experience. The launch of SAX allows advertisers […] More
257 Views
in News, Trends & ReportsTruecaller hits 450 million monthly active users
Truecaller, the widely popular caller identification and spam-blocking app, has reached a significant milestone, surpassing 450 million monthly active users. The Swedish-based company announced that it added 50 million users over the past ten months, with 15.5 million joining since the beginning of 2025. The platform, which started as a simple caller ID service, has […] More