Retargeting
Retargeting is an advertising technique where mobile marketers and app developers target the audience who already showed an interest in the mobile app. There are two types of retargeting approaches in the mobile marketing ecosystem.
The first one is about convincing users who visited an app page, or clicking an ad to install the app. For this type of retargeting, mobile marketers can prefer communication sources including:
- Push notifications
- Newsletters
- Social media engagement
- In-app messages
The second one is called re-engagement where mobile advertisers focus on users who uninstall an app for good. In re-engagement campaigns, if the user re-install the app, this user is re-attributed to the previous attribution source. This is called reattribution.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
174 Views
in NewsIran eases internet restrictions by lifting bans on WhatsApp and Google Play
Iran has taken a significant step toward easing its strict internet restrictions by lifting the ban on WhatsApp and Google Play, according to reports from state media. This decision marks a pivotal moment in the country’s approach to online access, signaling potential changes to its tightly controlled digital landscape. The announcement, made on Tuesday, highlighted […] More
385 Views
in NewsTelegram achieves profitability as 2024 revenue exceeds $1 billion
Telegram, the popular messaging platform, has officially reached a significant milestone: the company is now profitable. Founder and CEO Pavel Durov revealed on Monday that Telegram’s total revenue surpassed $1 billion in 2024, marking a major achievement for the app that has long focused on providing free and secure communication to its users. With a […] More
23.9k Views
in Best Android Apps Of The Week, Hot AppsThe Best PvP Games for Android
Player versus Player (PvP) games have become a staple of mobile gaming, offering fast-paced, competitive experiences that test players’ skills and strategies against real opponents. The thrill of going head-to-head with others, whether in intense team battles or one-on-one duels, is one of the key factors that has fueled the rise of PvP gaming on […] More