Organic Uplift
Organic uplift (aka organic multiplier) indicates the number of organic installs coming from paid user acquisition campaigns. Mobile advertising and user acquisition campaigns can boost both the visibility of an app and app store rankings. As a result of this, the number of organic users increases and this gives app developers and mobile advertisers the organic uplift percentage. Organic uplift can be calculated by analyzing the organic users during and after a paid advertising campaign.
Because it is about the increasing virality, it can be similar to K-factor.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
155 Views
in NewsEU expands regulatory reach: Apple’s iPadOS now subject to DMA
The European Union has announced that it will apply its Digital Markets Act (DMA) to Apple’s iPadOS, expanding the regulatory scope to cover four of the tech giant’s platforms. The decision amplifies regulatory risk for Apple, as it brings its tablet ecosystem under the same market fairness and contestability rules as other digital platforms. Apple […] More
182 Views
in News, Product Launches & UpdatesMeta offers $5000 bonus for influencers and top creators to post on Threads
Meta, formerly known as Facebook, is ramping up efforts to increase engagement on its Threads app by offering financial incentives to high-profile creators. With recent data showing an uptick in Threads usage in the U.S., Meta aims to further boost app engagement by enticing creators from its other platforms to post on Threads. Social media […] More
117 Views
in News, Product Launches & UpdatesGoogle Play Store now allows simultaneous app downloads
Google has rolled out a new feature on the Play Store that allows users to download two apps simultaneously, marking a significant improvement in user experience. This long-awaited feature, first spotted by 9to5Google, comes after years of testing and development, bringing a much-needed quality-of-life enhancement to Android users worldwide. Previously, users were limited to downloading […] More