Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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LATEST MOBILE MARKETING NEWS
in NewsWPP Media and Criteo partner to power performance-driven CTV advertising
WPP Media and Criteo have announced a strategic collaboration aimed at elevating commerce-driven advertising on CTV. The partnership integrates Criteo’s commerce signals with WPP Media’s AI-powered Open Intelligence platform, giving advertisers new tools to deliver measurable outcomes such as foot traffic and sales through premium CTV inventory. The collaboration introduces curated Deal IDs—powered by Criteo’s […] More
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Australia expands under-16 social media ban to include YouTube
Australia has reversed its previous decision to exempt YouTube from its under-16 social media restrictions, adding the video-sharing platform to the list of services from which minors will be barred starting December 10, 2025. The move comes amid increasing concern from regulators and lawmakers over children’s exposure to harmful content online. The initial exemption granted […] More
App Store introduces 13+, 16+, and 18+ ratings in overhaul of age classification system
Apple has introduced significant changes to its App Store age rating system, aiming to give users — especially parents and guardians — a more accurate view of content suitability. The update adds more specific age categories, revises developer responsibilities, and strengthens compliance requirements to align with regional regulations and evolving app functionalities. Under the new […] More
