Mobile Ad Fraud
Mobile ad fraud is any kind of unethical activity to steal from the mobile advertising budget by fooling attribution tools, ad networks, advertisers or app users. The mobile ad fraud practitioners are called as “fraudster”.
Fraud detection and prevention must be done in real time in order to save marketing budgets. It can be detected via attribution tools (MMPs, mobile measurement partners) like Appsflyer and Adjust or third party mobile ad fraud prevention platforms like TrafficGuard and Interceptd.
The main types of mobile ad fraud include:
- Device Farms
- SDK Spoofing
- Click Injection
- Click Spamming
- Emulators and Bots
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
YouTube and Google introduce new app campaign tools for iOS and Shorts
YouTube and Google have announced updates aimed at expanding advertising options for app marketers and creators, with a focus on iOS campaigns and YouTube Shorts. YouTube’s co-branded partnership ads are now available for app campaigns on Shorts and in-feed placements. This feature allows creators to display app promotions in their videos with a custom call-to-action […] More
- in News, Trends & Reports
Global app spending hits record $41B in Q2 as non-gaming apps overtake games for the first time
The mobile economy reached a major milestone in Q2 2025, with global in-app purchase (IAP) revenue climbing 11.5% year-over-year to nearly $41 billion. For the first time, consumers spent more on non-gaming apps than on mobile games, according to Sensor Tower’s latest Digital Market Index report. Non-gaming apps generated $21.1 billion in IAP revenue during […] More
- in Deals and IPOs, News
Report: AppsFlyer in advanced talks for $3.5–$4.5B acquisition by private equity firm
Mobile marketing analytics company AppsFlyer is reportedly in advanced negotiations to be acquired by a private equity firm in a deal valued between $3.5 billion and $4.5 billion, according to sources cited by Calcalist. Investment bank Goldman Sachs is advising on the sale. Founded in 2011 by Oren Kaniel and Reshef Mann, the Israeli-based company […] More
