Engagement Rate
Engagement rate is a percentage of a mobile app’s engaged user who interacted with the in-app ads. It is calculated by dividing the number of engaged users to the total number of active users.
Engagement rate = engaged users / total active users
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsU.S. App Store ecosystem drives $406 billion in developer sales in 2024, Apple reports
Apple’s App Store ecosystem in the United States facilitated $406 billion in developer billings and sales during 2024, according to a new Apple-commissioned study conducted by Boston University’s Professor Andrey Fradkin and economist Dr. Jessica Burley from Analysis Group. The data reflects a significant increase from $142 billion in 2019, nearly tripling the size of […] More
- in News
Yahoo DSP integrates Comscore’s AI-powered ID-free audiences to bolster privacy-centric ad targeting
Yahoo DSP has expanded its partnership with Comscore to integrate AI-powered, ID-free audiences into its targeting suite. The collaboration aims to provide advertisers with scalable tools that respect user privacy without sacrificing performance across desktop, mobile, and connected TV (CTV) environments. This integration comes at a time when the advertising industry faces increasing scrutiny over […] More
- in News, Trends & Reports
Mobile games squeeze more from less: $1.52 per install as revenue climbs 11% despite 7% drop in downloads
The mobile gaming industry is rewriting the rules of growth. According to new data from Appfigures, developers are achieving more with fewer installs — squeezing greater revenue from each user and redefining how success is measured in today’s maturing app economy. In 2024, global consumer spending per mobile game install rose 11.2% year-over-year to reach […] More
