Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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in Deals and IPOs, NewsMediaocean to acquire Innovid for $500 million
Mediaocean, a leading omnichannel advertising partner, has announced its acquisition of Innovid, an independent platform specializing in ad creation, delivery, and measurement. This strategic move will merge Innovid with Flashtalking, Mediaocean’s dynamic creative optimization platform, forming a global, independent ad tech platform focused on omnichannel excellence. The acquisition, valued at approximately $500 million in enterprise […] More
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Australia unveils landmark bill to prohibit social media for under-16s
Australia has taken a bold step in regulating online interactions, unveiling a groundbreaking bill to ban children under 16 from accessing social media platforms like X (formerly Twitter), Instagram, TikTok, and Snapchat. The legislation, which includes fines of up to A$50 million (approximately $32.5 million) for companies failing to comply, places the responsibility squarely on […] More
Google launches Restore Credentials to simplify account recovery for Android apps
Frequent smartphone upgrades are a hallmark of modern technology, with nearly 40% of users in the U.S. replacing or resetting their devices annually. While this trend brings the promise of better hardware and features, it also presents a challenge for app developers: ensuring smooth transitions for users moving to new devices. Addressing this need, Google […] More
