Churn Rate
Churn rate is a ratio that indicates the percentage of users who uninstall or stop using an app in a given period of time. It is the counterpart of retention rate indicating the loyalty of an app. Churn rate is measured at 1 day, 7 days, and 30 days after install.
If churn rate is high, it means neither an app can’t provide the value it proposed nor user experience is very bad. In this situation, app developers should fix the problems causing high churn rate before allocating budget and resources to mobile advertising, user acquisition, and app monetization. In order to understand the reasons for churn, app developers can use cohorts to leverage user behavior data.
Churn rate = 1 – (# of monthly active users / # of monthly installs)
Churn rate = 1 – Retention Rate
Retention Rate
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in PC GamingThe 13 Best Games Based on Books
Occasionally, the boundaries of the literary world are intertwined with the game world. The amazing universes created by master authors find their place in the game world in various ways. Here are the best games based on books. The Best Games Based on Books Dante’s Inferno Dante’s Inferno, the game of EA Games, which we […] More
- in PC Gaming
The 9 Best Arcade Games of All Times
Today, we see video games with huge budgets that make them feel real with the graphics and stories they offer in systems collected for thousands of dollars. However, the starting point of all these modern video games was the dimly lit arcades where the interior was jam-packed. So much so that these halls instilled a […] More
The Best RPGs for iPhone
RPG, short for a role-playing game, is a genre of game where characters come to life in a mostly fictional universe, and players make decisions about the character’s life and behavior. The fact that the players make material and moral investments in their characters and watch their development throughout the game makes this genre pretty […] More
