Churn Rate
Churn rate is a ratio that indicates the percentage of users who uninstall or stop using an app in a given period of time. It is the counterpart of retention rate indicating the loyalty of an app. Churn rate is measured at 1 day, 7 days, and 30 days after install.
If churn rate is high, it means neither an app can’t provide the value it proposed nor user experience is very bad. In this situation, app developers should fix the problems causing high churn rate before allocating budget and resources to mobile advertising, user acquisition, and app monetization. In order to understand the reasons for churn, app developers can use cohorts to leverage user behavior data.
Churn rate = 1 – (# of monthly active users / # of monthly installs)
Churn rate = 1 – Retention Rate
Retention Rate
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in NewsIran eases internet restrictions by lifting bans on WhatsApp and Google Play
Iran has taken a significant step toward easing its strict internet restrictions by lifting the ban on WhatsApp and Google Play, according to reports from state media. This decision marks a pivotal moment in the country’s approach to online access, signaling potential changes to its tightly controlled digital landscape. The announcement, made on Tuesday, highlighted […] More
- in News
Telegram achieves profitability as 2024 revenue exceeds $1 billion
Telegram, the popular messaging platform, has officially reached a significant milestone: the company is now profitable. Founder and CEO Pavel Durov revealed on Monday that Telegram’s total revenue surpassed $1 billion in 2024, marking a major achievement for the app that has long focused on providing free and secure communication to its users. With a […] More
The Best PvP Games for Android
Player versus Player (PvP) games have become a staple of mobile gaming, offering fast-paced, competitive experiences that test players’ skills and strategies against real opponents. The thrill of going head-to-head with others, whether in intense team battles or one-on-one duels, is one of the key factors that has fueled the rise of PvP gaming on […] More
