CPC - Cost per Click
Cost per click, also known as Pay per Click, is a mobile advertising model where mobile advertisers pay each time a mobile app user clicks on the ad. In the CPC model, which is a much less risky payout model than CPM, it doesn’t matter if the user takes another action (install, registration, purchase, etc.) than clicking the ad.
Mobile advertisers can choose to pay either a fixed CPC or a maximum CPC where publishers find the best placements for the maximum bid or a lower cost.
CPC = Advertising Cost/Number of Clicks
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Index Exchange unveils Data Vendor Ecosystem to boost sell-side curation and transparency
Index Exchange has launched its Data Vendor Ecosystem, a new addition to its Index Marketplaces platform that allows advertisers, agencies, and curators to access and activate third-party audience and contextual data directly on the sell side — without added platform or data fees. The move underscores a broader shift in programmatic advertising, where supply-side platforms […] More
HUMAN launches ‘Page Intelligence’ to help advertisers detect IVT at the point of conversion
Cybersecurity firm HUMAN has unveiled Page Intelligence, a new tool designed to detect and analyze invalid traffic (IVT) directly on advertisers’ landing pages, expanding the company’s ad fraud protection capabilities beyond programmatic platforms. The product marks a shift in HUMAN’s strategy toward offering direct solutions for advertisers, rather than relying solely on integrations with platforms […] More
- in News, Trends & Reports
Aptoide report finds 73% of developers expect revenue boost from alternative app stores
A new report from Aptoide reveals growing discontent among mobile game developers toward the dominance of Apple’s App Store and Google Play, as 73% expect double-digit revenue growth from adopting alternative app distribution platforms. The CTRL ALT DEL Campaign White Paper, based on a survey of 300 senior professionals from mobile game studios in the […] More
