View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Beyond the Hype: Discover how Mobio redefines AI in digital marketing
In the latest Apptica Talks episode, Apptica was hosting Sergey Konovalov, CEO and founder of Mobio Group, who shared insights into the transformative role of AI in digital marketing. Sergey spoke about Mobio’s innovative approach to adopting AI tools, their focus on talent development, and the practical ways AI enhances marketing processes – from creative […] More
- in News, Trends & Reports
The Best Performing YouTube Ads of 2024
As the curtain falls on 2024, YouTube has unveiled its top-performing ad campaigns of the year, showcasing how brands have embraced the platform’s unique creative freedoms to connect meaningfully with audiences. With the added insights from Google’s AI tool, Gemini, this year’s selection reveals an inspiring array of storytelling approaches that push the boundaries of […] More
- in Deals and IPOs, News
Databricks raises $10 billion Series J at $62 billion valuation
Data lakehouse vendor Databricks has unveiled its Series J funding round, securing $10 billion in expected non-dilutive financing. Of this total, $8.6 billion has already been completed. This milestone places the company’s valuation at an impressive $62 billion. The funding round is led by Thrive Capital, with significant participation from Andreessen Horowitz, DST Global, GIC, […] More
