View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
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in News, Trends & ReportsDirect-to-consumer mobile game revenue reaches $17 billion as publishers expand beyond app stores
Direct-to-consumer (D2C) monetization has grown into a $17 billion segment of the mobile gaming industry, according to a new report from Appcharge and GDC Festival of Gaming, highlighting the increasing role of web stores and direct payment channels in publisher revenue strategies. The report estimates that D2C now accounts for approximately 15% of the global […] More
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in Deals and IPOs, NewsKinoa raises $10 million to expand AI platform for mobile app retention and monetization
Kinoa, a startup developing AI-powered operational tools for mobile apps and games, has secured $10 million in seed funding to accelerate the development of its predictive intelligence platform and expand its automation capabilities for app publishers. The round was led by Transcend Fund, with participation from Sisu Game Ventures. Founded by former executives from Playtika, […] More
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Google opens Play Store to alternative billing as new fee structure takes effect
Google is moving forward with one of the most significant changes to the Play Store’s business model, allowing developers in selected markets to offer alternative payment systems alongside Google Play Billing beginning June 30. The update introduces broader billing flexibility while reshaping how service fees are calculated across the Android ecosystem. Under the new framework, […] More