View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
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in NewsMobile Marketing Reads partners with Mobidictum to expand industry media distribution
Mobile Marketing Reads is pleased to announce a new media partnership with Mobidictum, the games industry network. Through this collaboration, Mobile Marketing Reads becomes a strategic media partner within the Mobidictum Media Network. The partnership marks the first external editorial outlet to join Mobidictum Media Network, a curated group of third-party publications accessible via Mobidictum […] More
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Apple to open iOS to alternative app stores and payments in Brazil after antitrust settlement
Apple has agreed to allow alternative app stores and third-party payment options on iOS in Brazil as part of a settlement with the country’s antitrust authority, concluding a dispute that has been ongoing since 2022. Brazil’s competition regulator, the Conselho Administrativo de Defesa Econômica (CADE), said its internal panel approved Apple’s proposed settlement, known as […] More
Federal judge halts Texas App Store age verification law ahead of January deadline
A federal judge in Texas has blocked the enforcement of a state law that would have required app marketplaces to verify users’ ages before allowing app downloads or access to paid in-app content, temporarily stopping a major regulatory shift for platforms such as Apple’s App Store. The Texas App Store Accountability Act (SB 2420) was […] More
