View-Through Attribution
View-through attribution (VTA) is based on ad impressions instead of ad clicks in order to attribute an install or an event. Understanding the effectiveness of impression based campaigns and using it with click data within a given attribution window helps to understand the quality of impressions.
Measuring view-through attribution to support click events helps mobile advertisers avoid click-based mobile ad fraud types. It is also a powerful tool to let advertisers measure the performance of mobile advertising campaigns.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsApple study finds users want AI agents that explain themselves — but don’t get in the way
As technology companies accelerate investment in autonomous AI agents capable of navigating apps and websites on behalf of users, new research from Apple suggests the interface layer — not just the model performance — may determine whether these systems gain mainstream trust. In a recently published paper, Mapping the Design Space of User Experience for […] More
Pinterest Revenue and Usage Statistics (2026)
Company Overview Platforms iOS, Android, Web, Tablet Website https://www.pinterest.com/ Founded Date January 2010 Founders Evan Sharp, Paul Sciarra Legal Company Name Pinterest, Inc. Headquarter San Francisco, CA Crunchbase Profile Profile Link Google Play Store Link App Store Store Link Pinterest Usage and Downloads Statistics (2026) Pinterest monthly active users increased 12% year-over-year to 619 million […] More
- in News, Trends & Reports
AppLovin faces market volatility as it pushes deeper into ecommerce advertising
AppLovin closed out 2025 with sharp revenue growth and expanding profitability, even as investor skepticism intensified around its long-term positioning in advertising and software. In its fourth-quarter earnings release, the company reported revenue of nearly $1.7 billion, marking a 66% year-over-year increase, while net income climbed to approximately $1.1 billion, up from $600 million in […] More
