Uninstall is the activity of removing an app from a mobile device. Users of an app can uninstall it because of several reasons including:

• App crashes or bugs
• Bad user experience including bad registration experience or bad onboarding process
• Using annoying communication channels like push notifications too much 
• No meeting the value proposed

In order to prevent users from uninstalling an app, app developers can consider:

• Analyzing and understanding target audience very well,
• Restructuring in-app communication channels to increase engagement and retention
• Strengthening the app monetization strategy to reward and monetize users 
• Optimizing storage and battery usage for a better performance
• Redesigning user experience points where users are prone to churn
• Reviewing re-engagement campaigns to regain churned users.  

Learn the main reasons causing app uninstall.