SDK Spoofing
SDK Spoofing is a sophisticated type of mobile ad fraud where fraudsters hack attribution tools (MMPs) to create legitimate-looking installs, fake clicks, or fake in-app events from real devices.
Fraudsters perform SDK spoofing by creating mobile apps that have an SDK built into a Trojan APK. When users download those apps, fraudsters start sending fake attribution signals to MMPs. SDK spoofing can also be performed via zombie devices to fool attribution tools.
Because SDK spoofing is about hacking mobile measurement partners (MMPs), aka attribution tools, the most preferred solution to detect and prevent SDK spoofing in real time is third party mobile ad fraud prevention tools.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
1.3k Views
in NewsUnity debuts Audience Hub, merging privacy with precision in programmatic advertising
Unity has officially launched its new Audience Hub, a data platform designed to modernize targeted advertising across mobile and connected TV (CTV) while adhering to strict privacy standards. Initially available to marketers in the U.S. and Canada, the tool blends Unity’s proprietary ad insights with third-party data to deliver more precise audience targeting without compromising […] More
997 Views
in News, Product Launches & UpdatesAmazon opens the floodgates for AI-generated video ads with enhanced video generator
Amazon has officially launched its updated AI-powered Video Generator tool across the United States, bringing generative video advertising capabilities to the broader base of Amazon sellers. Following a nine-month beta period, the new iteration marks a significant expansion in functionality—offering higher-motion, multi-scene, photorealistic video ads that can be created within minutes and at no cost […] More
230 Views
in News, Trends & ReportsEarly-stage gaming deals dry up while AI and adtech attract capital in Q1 2025
Venture capital activity in the gaming industry has entered a new era of caution, as the first quarter of 2025 delivered the lowest number of deals since mid-2019. According to new data from PitchBook, Q1 saw $1.2 billion invested across 134 transactions, down 3% in value and 5% in volume from the previous quarter. This […] More