Post-Install Event
A post-install event, also called in-app event, is any action a mobile app user takes after downloading an app. An “event” definition can differ according to the app category or in-app actions but some of the most common post-install events are:
- Making In-App Purchase
- Registering or completing onboarding
- Interacting with an in-app advertisement
- Achieving a level in a mobile game
- Consuming in-app content
- Adding items to shopping card in a shopping app
In-app events can be tracked via MMPs (mobile measurement platform) and they are very important to track the performance of mobile advertising campaigns and app performance metrics including retention rate, lifetime value (LTV), churn rate, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
60.9k Views
in Mobile App StatisticsLeague of Legends Revenue and User Stats (2024)
What is League of Legends? Developed and published by Riot Games in 2009, League of Legends (aka LoL) is a teamwork multiplayer battle arena game where two teams of five powerful champions try to destroy each other’s bases. It is an online game that combines the excitement of competitive strategy games with elements of role-playing […] More
22.2k Views
in Best Android Apps Of The Week, Hot AppsThe 14 Best Android Tablet Apps
Android tablets have become indispensable tools for productivity, creativity, entertainment, and everything in between. With their sleek designs, powerful hardware, and versatile software, Android tablets offer users endless possibilities for enhancing their lives and maximizing their potential. One of the key factors that contribute to the versatility and functionality of Android tablets is the vast […] More
26.1k Views
in Best iOS Apps Of The Week, Hot AppsThe Best Dating Apps for iPhone
Dating apps are actively used in many parts of the world today. So much so that these apps reached $505 million in global consumer spending in January 2024 alone. Considering the fact that there are more than 1.45 billion active iPhones worldwide and the number of iPhone users using dating apps is increasing every year, […] More