Post-Install Event
A post-install event, also called in-app event, is any action a mobile app user takes after downloading an app. An “event” definition can differ according to the app category or in-app actions but some of the most common post-install events are:
- Making In-App Purchase
- Registering or completing onboarding
- Interacting with an in-app advertisement
- Achieving a level in a mobile game
- Consuming in-app content
- Adding items to shopping card in a shopping app
In-app events can be tracked via MMPs (mobile measurement platform) and they are very important to track the performance of mobile advertising campaigns and app performance metrics including retention rate, lifetime value (LTV), churn rate, and more.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Apple replaces EU Core Technology Fee with 5% commission as new App Store terms take effect October 1
Apple is overhauling its business terms for apps distributed in the European Union, replacing its per-install Core Technology Fee with a 5% commission on digital transactions for apps distributed outside the App Store and introducing a single fee structure for developers operating across the bloc. The changes will take effect on October 1, 2026. The […] More
-
in NewsJudge orders Google to remove barriers to rival app store installs on Google Play
Google has been ordered to make third-party Android app stores easier to find and install through Google Play after a U.S. federal judge criticized several steps in the current process as unnecessary “anticompetitive friction.” The order is the latest development in the company’s ongoing antitrust proceedings with Epic Games. During a compliance hearing in San […] More
-
in News, Trends & ReportsMeta removes more than 750,000 under-16 Facebook and Instagram accounts in Australia
Meta says it has removed access to more than 750,000 Facebook and Instagram accounts in Australia that it assessed as belonging to people under 16, as the company continues enforcing the country’s social media age restrictions. The figure covers enforcement through June 30, 2026. Australia’s social media minimum-age rules took effect in December 2025, requiring […] More