Over-The-Top (OTT)

OTT stands for “Over The Top” where video content is delivered via internet connection instead of a cable TV provider or a broadcast. OTT is not a content type, instead, it is an internet-based distribution channel for video contents. OTT content can be consumed via mobile devices, personal computers, smart tvs, and devices like PlayStations and more.  

The most common OTT platforms are Netflix, YouTube, and Amazon Prime. 

OTT advertising has become popular as the OTT content consumption exploded. It contains advertising activities for OTT content consumers. Like all other types of advertising, OTT advertising has also become vulnerable to ad fraud.

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Meta to freeze hiring, reduce headcount and reconstruct teams

    During a Q&A meeting with Meta employees, CEO Mark Zuckerberg said that the social media giant will stop hiring, reduce headcount and reorganize its teams because of the economic uncertainty, one of the sources that joined the session told Bloomberg. “I had hoped the economy would have more clearly stabilized by now,” Zuckerberg said. “But […] More

    Read More

  • in ,

    Netflix partners with Tilting Point for three mobile titles

    US-based free-to-play games publisher Tilting Point announced that it has teamed up with Netflix to release three mobile games inside the video streaming app. One of these titles is SpongeBob: Get Cooking, which was already launched this week along with the Desta: The Memories Between by ustwo Games. The title is based on the publisher’s […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter