Over-The-Top (OTT)

OTT stands for “Over The Top” where video content is delivered via internet connection instead of a cable TV provider or a broadcast. OTT is not a content type, instead, it is an internet-based distribution channel for video contents. OTT content can be consumed via mobile devices, personal computers, smart tvs, and devices like PlayStations and more.  

The most common OTT platforms are Netflix, YouTube, and Amazon Prime. 

OTT advertising has become popular as the OTT content consumption exploded. It contains advertising activities for OTT content consumers. Like all other types of advertising, OTT advertising has also become vulnerable to ad fraud.

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