Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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LATEST MOBILE MARKETING NEWS
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Reddit is rolling out expanded conversation ad inventory to all advertisers, offering brands deeper integration within user discussions. The update allows advertisers to place ads between comments on conversation pages, aiming to enhance engagement with high-intent users. Additionally, the platform has introduced new brand safety and suitability reporting through partnerships with DoubleVerify and Integral Ad […] More
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Indians spent 1.1 trillion hours on digital platforms in 2024, the most of any market worldwide
India has cemented its position as the world’s largest digital consumer market, with Indians spending a staggering 1.13 trillion hours on digital platforms in 2024, according to the Ernst & Young report published in partnership with the Federation of Indian Chambers of Commerce & Industry. This unprecedented engagement surpasses all other global markets, highlighting the immense potential […] More
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Claritas and Anzu partner to measure ROI of intrinsic in-game advertising
Claritas, a company specializing in data-driven marketing attribution, has entered a global partnership with Anzu to assess the effectiveness of intrinsic in-game advertising. The collaboration aims to provide advertisers with clear insights into how in-game ads contribute to measurable business outcomes. Anzu has already established measurement standards for IVT, brand lift, viewability, attention, and incremental […] More
