Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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in NewsGoogle and SEBI introduce verified labels for investment apps in India to address fraud
Google is introducing a verification system for investment apps on its Play Store in India, as part of a joint initiative with the Securities and Exchange Board of India (SEBI) aimed at reducing the spread of fraudulent trading platforms. Under the new framework, only apps operated by brokers and intermediaries registered with SEBI will be […] More
Apple expands App Store Connect analytics with new metrics and subscription insights
Apple has introduced a major update to its Analytics platform within App Store Connect, adding more than 100 new metrics and expanding tools aimed at helping developers better understand app performance and monetisation. The update marks the most significant overhaul of the Analytics feature since its launch, according to Apple. It introduces deeper visibility into […] More
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135 mobile games surpassed $100M in IAP revenue in 2025, generating a combined $50.8B
The global mobile games industry is entering a more mature phase, with revenue growth increasingly concentrated among a relatively small group of high-performing titles. In 2025, 135 mobile games each generated more than $100 million in in-app purchase (IAP) revenue, combining for a total of $50.8 billion, according to Sensor Tower. The figures highlight a […] More
