Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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in News, Trends & ReportsJanuary 2026 ad spend holds at $12B as gaming surges and financial services climbs the rankings
Global advertising outlays in January 2026 reached roughly $12 billion, matching the level recorded in January 2025, according to Sensor Tower’s latest analysis. While the headline figure suggests stability, category-level shifts within that spend indicate a recalibration of priorities at the start of the year, particularly across mobile-driven verticals. The top six advertising categories accounted […] More
- in News
Russia blocks WhatsApp nationwide, promotes state-backed MAX as messaging controls tighten
Russia has fully blocked access to WhatsApp, escalating a long-running dispute with Meta and marking a significant step in the Kremlin’s efforts to consolidate control over the country’s digital communications infrastructure. Kremlin spokesperson Dmitry Peskov confirmed that the decision followed what authorities described as Meta’s failure to comply with Russian legislation. He indicated that the […] More
- in News, Trends & Reports
1.4 million apps launched in 2025, but only 10% broke through as market growth accelerates
The global app economy expanded sharply in 2025, with releases climbing 25% year over year to exceed 1.4 million new apps. Yet the surge in supply did not translate into broad visibility: only around one in ten new launches managed to capture meaningful user attention, underscoring intensifying competition across app stores. That imbalance between production […] More
