Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsPersonalization gap widens as 80% of consumers demand more brand video, report finds
Brands are falling short of growing consumer expectations for personalized video, despite clear evidence that tailored content drives engagement and purchasing behavior, according to new data and supporting industry analysis. Findings from the 2026 State of Video Technology report indicate that 80% of consumers in the US and UK want more video content from brands, […] More
- in News
Meta removes legal ads seeking plaintiffs in social media harm cases
Meta has begun removing ads from Facebook and Instagram that were designed to recruit plaintiffs for ongoing litigation related to social media addiction, according to Axios and additional reporting. The removed ads were placed by U.S. law firms seeking individuals who claim they experienced harm from social media use during adolescence. Several of these campaigns […] More
- in News, Trends & Reports
Gaming M&A triples to $7.7B in Q1 2026 on mobile deal surge
Mergers and acquisitions in the global games industry totaled $7.7 billion in the first quarter of 2026, marking a sharp increase in dealmaking activity compared to previous quarters, according to a new report from Aream & Co. The total value spans 52 transactions and represents more than three times the $2.4 billion recorded in Q1 […] More
