Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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LATEST MOBILE MARKETING NEWS
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in News, Trends & ReportsDirect-to-consumer mobile game revenue reaches $17 billion as publishers expand beyond app stores
Direct-to-consumer (D2C) monetization has grown into a $17 billion segment of the mobile gaming industry, according to a new report from Appcharge and GDC Festival of Gaming, highlighting the increasing role of web stores and direct payment channels in publisher revenue strategies. The report estimates that D2C now accounts for approximately 15% of the global […] More
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in Deals and IPOs, NewsKinoa raises $10 million to expand AI platform for mobile app retention and monetization
Kinoa, a startup developing AI-powered operational tools for mobile apps and games, has secured $10 million in seed funding to accelerate the development of its predictive intelligence platform and expand its automation capabilities for app publishers. The round was led by Transcend Fund, with participation from Sisu Game Ventures. Founded by former executives from Playtika, […] More
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Google opens Play Store to alternative billing as new fee structure takes effect
Google is moving forward with one of the most significant changes to the Play Store’s business model, allowing developers in selected markets to offer alternative payment systems alongside Google Play Billing beginning June 30. The update introduces broader billing flexibility while reshaping how service fees are calculated across the Android ecosystem. Under the new framework, […] More