Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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in News, Trends & ReportsTop Mobile Marketing Reads of 2025
2025 was a year of significant mergers, acquisitions, and capital inflows, alongside transformative strategic moves in mobile, ad tech, AI, and consumer engagement. As the mobile ecosystem matured, leading players expanded through deals while innovators raised fresh funding to accelerate growth and product development. This roundup highlights the most impactful stories of 2025—the developments that […] More
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Mobile Marketing Reads partners with Mobidictum to expand industry media distribution
Mobile Marketing Reads is pleased to announce a new media partnership with Mobidictum, the games industry network. Through this collaboration, Mobile Marketing Reads becomes a strategic media partner within the Mobidictum Media Network. The partnership marks the first external editorial outlet to join Mobidictum Media Network, a curated group of third-party publications accessible via Mobidictum […] More
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Apple to open iOS to alternative app stores and payments in Brazil after antitrust settlement
Apple has agreed to allow alternative app stores and third-party payment options on iOS in Brazil as part of a settlement with the country’s antitrust authority, concluding a dispute that has been ongoing since 2022. Brazil’s competition regulator, the Conselho Administrativo de Defesa Econômica (CADE), said its internal panel approved Apple’s proposed settlement, known as […] More
