Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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in News, Trends & ReportsAI-assisted shopping drives early online holiday spending surge, Adobe data shows
U.S. consumers have pushed online holiday spending to nearly $79.7 billion in the first 23 days of November, marking a 7.5% year-over-year increase, according to Adobe’s latest analysis. The early-season momentum is being shaped not only by discounts rolled out ahead of Black Friday but also by a sharp rise in AI-assisted shopping behavior. Adobe’s […] More
- in News, Trends & Reports
Snapchat highlights rising post-holiday shopping activity as Q5 becomes a key marketing window
Snapchat is drawing attention to an often-overlooked period in the retail calendar, pointing advertisers toward the weeks following Christmas—now commonly labeled “Q5”—as a continued source of consumer spending. New survey data commissioned by Snap and conducted by Ipsos suggests that a substantial portion of its user base remains highly active during this time, both socially […] More
Latest Play Services update lays groundwork for media handoffs and item sharing
Google’s newest Play Services rollout is laying the groundwork for two notable upgrades to the Android ecosystem: streamlined media handoffs between devices and expanded item-location sharing within Find Hub. The update, version 25.46, began rolling out this week and introduces both consumer-facing improvements and developer-oriented APIs across connectivity, security, and system management. The update introduces […] More
