Native Advertising
Native advertising is a paid advertising type where app developers can customize ad design to be displayed as a natural part of the app design. Native ads are designed to keep user experience and not to disturb users while executing app monetization strategy.
Displaying sponsored products in an ecommerce app, recommended videos in a video streaming app, and sponsored articles in a news app as native ads help app developers to increase conversion and revenue from app monetization.
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in Deals and IPOs, NewsAppLovin finalizes $400M sale of mobile gaming studios to Tripledot, refocuses on core ad tech business
AppLovin has officially completed the sale of its mobile gaming business to Tripledot Studios in a deal worth $400 million in cash plus an equity stake that gives AppLovin approximately 20% of Tripledot’s fully diluted shares at closing. The transaction, first announced in May 2025, closed on June 30, 2025, after satisfying all customary closing […] More
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Proton takes Apple to court over App Store monopoly, demands real reform for developers and users
Privacy-focused software company Proton has launched a fresh legal battle against Apple, accusing the tech giant of abusing its dominant position in the smartphone and app distribution markets through “artificial and arbitrary” fees and restrictive App Store policies. The Swiss company, best known for encrypted services like Proton Mail, Proton Calendar, and Proton Drive, filed […] More
