In-App Purchase
In-app purchase means any kind of premium content sold within a mobile app. It is different from selling a product as an e-commerce app because it is all about selling virtual content. It can be a monthly subscription for a news app, a level unlocking for a hyper casual game, or an in-game currency.
Freemium app developers prefer in-app purchases to monetize their apps. It is one of the most common app monetization strategies among game developers.
Find out if your app is ready to offer in-app purchase.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
205 Views
in News, Trends & ReportsInfluencer marketing spend to hit $13.7B by 2027 as ROI drives surge
The latest eMarketer projections indicate a dramatic expansion in U.S. influencer marketing spending, climbing from $10.5 billion in 2025 to an anticipated $13.7 billion by 2027—a near 30% increase over just two years. This robust outlook underscores an ongoing metamorphosis in how brands approach consumer engagement, blending creativity, data intelligence, and a growing insistence on measurable results. […] More
357 Views
in NewsOmnicom and YouTube launch precision targeting for live content ads
At this year’s Cannes Lions International Festival of Creativity, Omnicom Group closed out a week of strategic announcements by revealing a new partnership with YouTube aimed at reshaping how brands engage with livestreaming audiences. The collaboration enables Omnicom clients to directly target high-traffic YouTube Live content — including sports, gaming, entertainment, and e-commerce streams — […] More
402 Views
in NewsNBCUniversal integrates Walmart data for targeted live sports advertising
NBCUniversal is expanding its advertising capabilities by partnering with Walmart to incorporate the retail giant’s consumer data into its live sports programming. The move, unveiled at the Cannes Lions International Festival of Creativity, aims to enhance audience targeting and performance tracking for advertisers across NBCU’s sports content. Beginning in the fourth quarter of 2025, selected […] More