In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in NewsPayPal to power payments inside ChatGPT through OpenAI partnership, becoming first wallet integrated into AI shopping
PayPal is deepening its push into AI commerce with a new partnership with OpenAI that will enable ChatGPT users to complete purchases directly within the chatbot using their PayPal wallets. The integration, announced Tuesday, will roll out in 2026 and marks PayPal’s adoption of OpenAI’s Agentic Commerce Protocol (ACP) — a framework that lets merchants […] More
Google begins rolling out age verification for Play Store
Google has started introducing an age verification system for Play Store users, requiring individuals to confirm they are 18 or older before downloading certain apps. The move mirrors similar checks recently added to YouTube and comes ahead of new state-level digital age laws set to take effect in the United States next year. The rollout, […] More
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Report: Rewarded ads emerge as a key bridge between engagement and performance
A new joint report from eMarketer and Discord suggests that rewarded advertising — a format that offers users perks or incentives in exchange for engagement — is evolving into one of digital marketing’s most versatile tools. Once confined to mobile gaming, rewarded ads are now gaining traction across social, streaming, and community platforms, with marketers […] More
