In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in Deals and IPOs, NewsTikTok secures U.S. future with new joint venture as divestment deal closes
TikTok has finalized a long-awaited agreement that allows the short-form video platform to continue operating in the United States, ending years of legal, political, and regulatory uncertainty surrounding its Chinese ownership. The deal establishes a new U.S.-based entity, TikTok USDS Joint Venture LLC, designed to comply with federal requirements that sought to separate the app’s […] More
Google Play Console introduces “Save for Later” option to separate app changes before review
Google has introduced a new “Save for later” feature in Google Play Console, allowing developers to manage which app changes are submitted for review and which are held back for a later release. The update is now available within the Publishing overview section of the console. Previously, all pending updates were grouped together and sent […] More
Threads begins global ad rollout
Meta has announced that advertising on Threads will begin rolling out to all users worldwide starting in the first week of February, marking a new phase in the platform’s monetisation strategy nearly two years after its launch. The rollout will take place gradually and may take several months to complete. During the early stages, ad […] More
