In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in News, Trends & ReportsCleanTap study exposes systemic CTV ad fraud weaknesses: Spoofed devices easily passed as real smart TVs
A new investigation by CleanTap has revealed how easily counterfeit CTV devices can infiltrate the digital advertising supply chain and receive premium ad placements, despite widespread use of verification systems. In the “Screens for Screens” report, CleanTap demonstrated that a low-cost Raspberry Pi—paired with dummy HDMI plugs and proxy networks—could mimic legitimate smart TVs and […] More
Xsolla unveils Android ‘Buy Button’ letting developers bypass Google fees and keep 95% of sales
Android game developers in the United States will soon be able to retain a far greater share of their earnings, as Xsolla rolls out a new payment tool designed to bypass traditional app store fees. Starting October 22, Xsolla’s new Buy Button for Android will allow developers to process in-game purchases through a direct, web-based […] More
- in Deals and IPOs, News
AltStore raises $6M to expand global reach and integrate with the fediverse
Alternative iOS app marketplace AltStore has raised $6 million in Series A funding to expand beyond Europe and connect its platform with the fediverse, the decentralized social web that powers platforms such as Mastodon, Threads, and Bluesky. The round, led by Pace Capital, gives the venture firm a 15% stake in AltStore and marks the […] More
