In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
Apple sets 2027 deadline to retire Campaign Management API in shift to unified ads platform
Apple has outlined plans to phase out its existing Ads Campaign Management API, signaling a broader transition toward a consolidated advertising infrastructure built around a new Ads Platform API. According to newly released preview documentation, the current Campaign Management API—used by developers and marketers to programmatically manage advertising campaigns on the App Store—will be discontinued […] More
Google introduces Gemma 4 to expand local AI capabilities across Android development
Google has unveiled Gemma 4, a new open AI model designed to support local, on-device intelligence and agentic workflows across the Android development ecosystem, marking a shift toward embedding advanced AI capabilities directly into developer tools and mobile hardware. The model is being introduced across two primary layers: local AI-assisted coding within Android Studio and […] More
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Publicis expands sports marketing push with 160over90 acquisition
Publicis Groupe has agreed to acquire sports marketing agency 160over90 from WME Group, in a deal reported to exceed $500 million, as the holding company accelerates its investment in sports as a core growth area. The transaction, which remains subject to regulatory approval, will see 160over90 integrated into Publicis Sports, the group’s dedicated sports marketing […] More
