In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in Deals and IPOs, NewsDidomi acquires Sourcepoint, expanding footprint in global privacy tech
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in News, Product Launches & UpdatesTikTok’s reportedly planning a U.S.-only ‘M2’ app as ByteDance nears sale to avoid ban
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