In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in News, Product Launches & UpdatesGoogle begins rolling out age verification for Play Store
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in News, Trends & ReportsReport: Rewarded ads emerge as a key bridge between engagement and performance
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