In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsReport finds malicious ads appear nearly three times more often in mobile games than other apps
A new industry report highlights growing safety and quality concerns within the mobile advertising ecosystem, showing that users of mobile games face significantly higher exposure to malicious advertising than users of other types of apps. According to the latest In-App Network Ad Quality Index released by AppHarbr, mobile games display malicious ads at a substantially […] More
- in Deals and IPOs, News
AppsFlyer halts sale process after private equity buyers seek revised terms
AppsFlyer has ended negotiations to sell a significant stake in the company after private equity bidders attempted to modify the structure of a proposed acquisition valued at roughly $1.9 billion. The marketing analytics firm had been in discussions with Apollo Global Management and Israeli investment fund Fortissimo Capital regarding a transaction that would have transferred […] More
Netflix expands advertising tools with Amazon and Yahoo data partnerships
Netflix is expanding the advertising capabilities of its in-house ad technology platform by integrating new audience data from Amazon and Yahoo, while also introducing a new campaign measurement tool aimed at advertisers. The company said the updates will begin rolling out in the United States during the second quarter of 2026, with plans to extend […] More
