In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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LATEST MOBILE MARKETING NEWS
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TikTok launches Agentic Hub to bring AI agents into advertising workflows
TikTok has introduced Agentic Hub, a new platform designed to help advertisers and technology partners integrate AI agents directly into campaign management workflows. The launch expands TikTok’s AI advertising ecosystem by providing a centralized marketplace for AI-powered tools built on its recently introduced Model Context Protocol (MCP). The new hub enables advertisers to discover, deploy, […] More
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in NewsUK moves to ease Apple and Google app store payment rules under new competition push
The UK’s competition regulator has proposed easing restrictions on Apple and Google’s app store payment systems, in a move aimed at increasing competition in digital markets and expanding payment flexibility for developers. The Competition and Markets Authority (CMA) said the proposed framework would allow developers to direct users toward alternative payment options outside Apple’s App […] More
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Google Play Store v52.1 rolls out with faster install pipeline and reduced resource use in security checks
Google has started rolling out Google Play Store version 52.1, bringing a set of performance and security-related updates focused on improving app installation speed, optimizing background processes, and reducing system resource usage during installer verification. A key change in v52.1 is an optimized installation flow designed to shorten the time between app download and readiness […] More