In-App Advertising
In-app advertising is an app monetization strategy that enables app developers serve ads within their mobile app to generate revenue. An in-app ad can be displayed with different ad formats including banner ads, video ads, interactive ads, playable ads, and native ads.
Mobile app developers work with ad networks or app monetization platforms to be a publisher and display ads within their apps.
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in News, Trends & ReportsB2B marketers put AI at the center of 2026 plans as strategic gaps persist
B2B marketers are heading into 2026 with artificial intelligence at the top of their investment agenda, according to new industry research examining how teams are reshaping their strategies amid fast-moving technological and buyer-behavior shifts. A recent analysis of global B2B marketers shows 45% plan to increase spending on AI-powered marketing tools next year, making it […] More
Subway Surfers Revenue and Usage Statistics (2025)
What is Subway Surfers? Subway Surfers, the endless runner game created by SYBO Games and Kiloo and released in 2012, has been one of the longest-lasting and influential productions on the App Store and Google Play. In the game, which offers a very colorful and fun gameplay, you can have a pleasant time by jumping, […] More
- in Insights, News, Trends & Reports
Google outlines five-stage framework for improving Android app performance
Google has released a new guide detailing a five-level roadmap for Android developers aiming to improve app performance, from basic monitoring to building custom diagnostic systems. The framework, introduced during the company’s Performance Spotlight Week, breaks down the tools and practices available to teams at varying levels of technical maturity. The guide highlights how developers […] More
