Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
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Roku opens up CTV ad buying with new self-serve Ads API suite
Roku is introducing a new self-serve advertising API suite designed to give developers and advertisers broader access to its CTV ad capabilities. The launch marks a shift toward greater interoperability in the CTV ecosystem, aligning Roku’s platform more closely with the programmatic and API-driven workflows that advertisers already use in channels like social media. The […] More
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MoEngage raises $100M to expand AI-driven customer engagement platform globally
MoEngage, a customer engagement software provider operating across 75 countries, has raised $100 million in a new funding round co-led by Goldman Sachs Alternatives and A91 Partners. The Series F round includes both primary and secondary share transactions and brings the company’s total funding to more than $250 million. The company develops tools for consumer-facing […] More
Apple prepares developers for Texas parental consent law with new app age verification and consent APIs
Apple is rolling out new tools and technical requirements for app developers ahead of the implementation of the Texas App Store Accountability Act (SB2420), which is set to take effect on January 1, 2026. The law introduces new age verification and parental consent rules for mobile apps distributed in Texas, affecting both users and developers. […] More
