Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
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in NewsScotland unveils phased plan to build £1bn games industry by 2030
Scotland has outlined a national strategy aimed at expanding its games sector to more than £1 billion in annual economic output by the end of the decade, positioning the industry as a driver of growth, skills development, and technological innovation. The newly published Games Action Plan sets out a phased roadmap to establish what it […] More
Netflix Revenue and User Statistics (2026)
Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts. Company Overview Founded Date 1997 Founders Reed Hastings, Marc […] More
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Netflix advertising business hits $1.5B in 2025 as streamer signals aggressive monetization push for 2026
Netflix closed 2025 with stronger-than-expected financial results, driven in part by rapid growth in its advertising business, while also moving to accelerate its proposed acquisition of Warner Bros. Discovery’s assets. In its full-year earnings update, Netflix reported total revenue of approximately $45 billion for 2025, marking a 16% year-over-year increase. Advertising contributed about $1.5 billion […] More
