Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
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LATEST MOBILE MARKETING NEWS
How Google Play’s User Metrics Could Hurt or Help Your App Performance
You may think your app is doing everything right. You’re including optimized metadata, polished creatives, decent conversion rates, and you think your app is performing perfectly. But if users aren’t sticking around, Google Play is taking notice, and your app could be silently slipping in rankings because of it. Google Play Store confirmed that a […] More
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Crisp acquires Cantactix to deepen retail shelf analytics and expand CPG supply chain tools
Analytics platform Crisp has acquired Cantactix, a company specializing in category management and in-store shelf planning solutions. The deal marks Crisp’s sixth acquisition in the past year and underscores its ongoing push to enhance data-driven tools for consumer packaged goods (CPG) brands and retailers. Cantactix, which works with retailers and suppliers to streamline shelf and […] More
Hinge eyes in-app payment system to sidestep Apple’s App Store fees
Dating app Hinge is exploring the launch of its own mobile payment system in a bid to bypass Apple’s longstanding App Store commission model. The plan, according to CEO and co-founder Justin McLeod, could be rolled out before the end of 2025. Speaking on the Decoder podcast, McLeod outlined the company’s intention to introduce a […] More
