Header Bidding
Header bidding (aka first look) is an advanced programmatic advertising method that enables advertisers to first look at and pre-bid to publisher inventory available in ad exchanges and SSPs (Supply-Side Platform) simultaneously.
Header bidding can be seen as an alternative to Google waterfall.
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in NewsUnity to shut down ironSource Ads Network and explore Supersonic sale amid strong Q1 outlook
Unity has announced plans to discontinue its ironSource Ads Network and pursue the sale of its Supersonic publishing division, as the company reports preliminary first-quarter results that exceed its earlier financial guidance. The ironSource Ads Network is scheduled to cease operations on April 30, 2026, marking a significant step in Unity’s restructuring efforts. At the […] More
Apple mandates medical device disclosure for health apps across key markets
Apple has introduced a new App Store policy requiring certain health-related apps to disclose whether they qualify as regulated medical devices, a move that affects developers operating in the United States, United Kingdom, and the European Economic Area. Under the updated rules, apps that fall within the Health & Fitness or Medical categories—or those flagged […] More
Android 17 introduces new location privacy controls and developer tools
Android 17 is set to introduce a range of updated location privacy features aimed at giving users more control over how their data is accessed, while offering developers new tools to manage permissions more efficiently. The changes reflect a broader shift in mobile platforms toward limiting persistent data access and improving transparency around how sensitive […] More
