CPS - Cost Per Sale
CPS, stands for Cost Per Sale, is a pricing model where mobile advertisers pay when a sales generated from a mobile ad campaign. With CPS, advertisers minimize the risk of conversion from an ad campaign.
Sales can be any form of in-app purchases, products sold in an e-commerce app, or purchases of services via mobile apps. Mobile ad networks running CPS campaigns for mobile apps determine a fixed price per sales to be charged from mobile advertisers.
CPS= Advertising Cost / Total Number of Sales
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