CAC - Customer Acquisition Cost

CAC, Customer Acquisition Cost, is a metric revealing the cost of a single paying customer from a user acquisition campaign. 

In a successful user acquisition campaign, CAC (Customer Acquisition Cost) should be smaller than Average Revenue Per Paying User (ARPPU). It doesn’t make sense to continue running a user acquisition campaign is CAC is very high and is bigger than ARPPU. 

CAC optimization is important for user acquisition professionals in order to make money. For optimizing Customer Acquisition Cost:

  • Current paying users should be analyzed to understand the potential customers.

  • In-app engagement needs to be focused and improved to convince users to spend money. 

  • Deep linking should be used to provide personalized content to users to convert them.
     
  • LTV (Lifetime value) needs to be maximized. 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    X users depend heavily on the app for news, study reveals 

    A recent Pew Research report sheds light on the evolving landscape of news consumption via social media platforms, revealing some concerning trends, particularly as the U.S. Election season approaches. Pew’s findings indicate a notable increase in the number of X users who rely on the app for news content. While other platforms see users encountering […] More

    Read More

  • in ,

    The 7 Best Photo Album Apps for iPhone

    Capturing moments with our iPhones has become second nature. However, managing and organizing these memories effectively can be a challenge. This is where photo album apps come in handy, offering a range of features to help you sort, organize, and share your photos seamlessly. Whether you’re looking for simple organization tools or advanced editing features, […] More

    Read More

  • in ,

    The 8 Best Recipe Apps for iPhone

    If you are looking for new, delicious, and easy-to-prepare recipes, this content is for you! Whether you are a vegetarian, a sportsman, or a vegan, we have examined the best recipe apps with hearty recipes that appeal to every lifestyle. We have listed the best recipe apps for iPhone that you will love to use! […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X