ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
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in NewsBroadcast radio enters programmatic buying as Viant integrates iHeartMedia inventory
Broadcast radio advertising is becoming available through programmatic buying platforms, following a new integration between Viant and iHeartMedia that brings over-the-air radio inventory into a demand-side platform (DSP) for the first time. Under the agreement, Viant’s DSP now provides direct access to iHeartMedia’s broadcast radio inventory, alongside its existing access to iHeart’s podcast and streaming […] More
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Global games market set to reach $197 billion in 2025 as PC and mobile outperform forecasts
The global video games industry is on track to generate $197 billion in revenue in 2025, surpassing earlier expectations, according to revised estimates from market research firm Newzoo. The updated outlook reflects stronger-than-anticipated performance across PC and mobile platforms during the year. Based on data covering January through November, Newzoo now expects the market to […] More
AltStore launches in Japan after Apple opens iOS to alternative app marketplaces
An alternative app marketplace has gone live in Japan just hours after Apple implemented changes to its iOS ecosystem to comply with the country’s new Mobile Software Competition Act (MSCA). AltStore PAL, developed by Riley Testut, is now available to Japanese users, allowing them to install apps on iPhones and iPads outside Apple’s official App […] More
