ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
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LATEST MOBILE MARKETING NEWS
Subway Surfers Revenue and Usage Statistics (2025)
What is Subway Surfers? Subway Surfers, the endless runner game created by SYBO Games and Kiloo and released in 2012, has been one of the longest-lasting and influential productions on the App Store and Google Play. In the game, which offers a very colorful and fun gameplay, you can have a pleasant time by jumping, […] More
- in Insights, News, Trends & Reports
Google outlines five-stage framework for improving Android app performance
Google has released a new guide detailing a five-level roadmap for Android developers aiming to improve app performance, from basic monitoring to building custom diagnostic systems. The framework, introduced during the company’s Performance Spotlight Week, breaks down the tools and practices available to teams at varying levels of technical maturity. The guide highlights how developers […] More
- in News, Trends & Reports
Mobile app spending surges as global IAP revenue hits $43.2B in Q3 2025
Global mobile spending continued its upward trajectory in Q3 2025, with in-app purchase (IAP) revenue climbing to $43.2 billion, an 11% increase year-over-year. The surge pushes the market closer to the long-anticipated $50 billion quarterly milestone, according to Sensor Tower’s latest Digital Market Index. The gains came despite persistent tariff pressures and a slowdown in […] More
