ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
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LATEST MOBILE MARKETING NEWS
Apple launches Advanced Commerce API to simplify in-app purchases for dynamic app business models
Apple has introduced the Advanced Commerce API which aims to streamline how developers manage in-app purchases for apps with dynamic and complex business models. The Advanced Commerce API supports diverse business models, enabling apps to handle extensive content libraries, subscription bundles, and add-on options with ease. Developers can leverage Apple’s trusted payment system, end-to-end tax […] More
- in News, Trends & Reports
Programmatic advertising set to surge in 2025
As the advertising industry regains momentum after a challenging 2024, programmatic advertising is poised for significant growth in 2025. A recent study, State of Programmatic by Proximic by Comscore, highlights that 72% of advertisers plan to boost their programmatic spend this year, a notable increase from 62% in 2024. This shift underscores the resilience of […] More
- in News, Trends & Reports
Mobile industry sets record with $150 billion revenue in 2024
The mobile sector has entered 2025 on a high note, with Sensor Tower’s State of Mobile 2025 report highlighting a record-breaking year for app monetization. Global revenue from in-app purchases, subscriptions, and paid apps soared to $150 billion in 2024—a 13% year-over-year (YoY) growth and the strongest annual increase since 2021. The report offers a […] More
