ATTRIBUTION
Mobile attribution refers to the process of tracking a channel and metrics related to that channel such as attributing ad spend to user engagement or installs based on certain variables. Attribution helps advertisers to understand what happens when a user interacts with a mobile ad. A successful mobile attribution covers the whole conversion funnel.
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in News, Trends & ReportsGoogle blocked 1.75 million policy-violating apps and banned 80,000 developers from Play Store in 2025
Google says it prevented more than 1.75 million policy-violating apps from being published on Google Play in 2025 and banned over 80,000 developer accounts linked to harmful activity, according to its latest Android app ecosystem safety report. The figures mark a decline from previous years. In 2024, the company blocked 2.36 million apps and banned […] More
- in News, Trends & Reports
Walmart’s ad revenue hit $6.4 billion in 2025 as retail media gains share of profit
Walmart reported $6.4 billion in advertising revenue for 2025, marking a 37% year-over-year increase globally and a 41% rise in the U.S. for its Walmart Connect division, according to its latest earnings release. Advertising and membership income accounted for roughly one-third of quarterly operating profit, underscoring the growing financial weight of the retailer’s media and […] More
AppLovin explores launch of in-house social platform following TikTok bid setback
AppLovin is preparing to develop its own social networking platform, marking a strategic pivot following its unsuccessful attempt to acquire TikTok’s international operations. The plan was outlined by the company’s chief product and engineering officer, Xiaochuan (Giovanni) Ge, in a recent podcast interview. According to comments, AppLovin intends to reverse the conventional social media model: […] More
