CleverTap acquires Patch for in-app voice capabilities

User engagement and retention platform CleverTap announced that it has completed the acquisition of Patch, marking its first acquisition in its eight-year history. 

Patch provides a unique technology that enables businesses to brand and embed communication channels — including in-app voice, chat, and push notifications — directly into consumer apps. 

CleverTap works with more than 10,000 brands worldwide in categories like ecommerce, financial services, meal delivery, ride-hailing and more, enabling them to boost app engagement by reaching their customers through plenty of channels like email, push notifications, SMS, and WhatsApp.

With the acquisition of Patch, CleverTap will offer in-app voice capabilities as part of the CleverTap Retention Cloud. The company will be beta testing the solution with a select few customers in the upcoming weeks before rolling it out to all customers globally. 

“Having in-app voice capabilities as a part of the CleverTap Retention Cloud is a game changer for digital brands. It enables a trusted, two-way conversation between companies and their customers with context, security, and speedy resolution or assistance,” said Anand Jain, CleverTap’s Co-founder and Chief Product Officer. 

Vikrant Chowdhary, chief growth officer of CleverTap, said, “The acquisition is the first in CleverTap’s eight-year history and marks an important milestone in the ongoing innovation journey of CleverTap expanding its capabilities. The new capability will elevate the end-customer experience and empower brands and businesses globally to communicate with millions of their customers seamlessly. For CleverTap, the Patch acquisition is strategic and significant because it positions CleverTap as the first and only marketing and retention platform to offer in-app telephony capabilities.”

Financial terms of the deal were not disclosed.